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All Journal Nirmana k@ta Jurnal Desain Komunikasi Visual Nirmana
Bing Bedjo Tanudjaja
UK Petra
Arts Humanities Languange, Linguistic, Communication & Media

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ANALISIS EFEKTIVITAS IKLAN-IKLAN TV BERTEMA LOCAL CONTENT DI INDONESIA TAHUN 2004 Maer, Bernadette Dian Arini; Tanudjaja, Bing Bedjo; Banindro, Baskoro Suryo
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.42 KB) | DOI: 10.9744/nirmana.9.2.pp. 57-68

Abstract

In the globalization era, local content TV commercials are considered to be more and more important. This thesis aims to analyze how far the local content TV commercials can be accepted by the Indonesian audience, who are culturally diverse; moreover, this thesis would analyze how these commercials contribute positively to the advertisers. Abstract in Bahasa Indoensia: Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan. Kata kunci: Efektivitas, iklan televisi, local content, Indonesia
MENGEMAS KESENIAN TRADISIONAL MELALUI STASIUN TELEVISI SWASTA DI INDONESIA Tanudjaja, Bing Bedjo
Nirmana Vol 8, No 1 (2006): JANUARY 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.034 KB) | DOI: 10.9744/nirmana.8.1.

Abstract

There is an incompletion in a traditional art performance when using communication media such as television compared to being present in the event. They are missing some non verbal nuances%2C like the body language%2C face expressions%2C etcetera%2C that would help in deeply understanding word meanings.The concept of "social presence" is about the presence or absence of social codes that help carry unseen meanings. This makes the electronic media an inferior medium in developing interrelationships.However%2C mass media potentially overflows the "real" culture from the people with the affair of preserving class hegemony Abstract in Bahasa Indonesia : Pertunjukan kesenian tradisional sudah tentu ada bagian yang hilang jika menggunakan komunikasi melalui media seperti televisi dibandingkan dengan jika hadir di tempat kejadian. Akan ada kehilangan nuansa-nuansa non verbal seperti sikap tubuh%2C ekpresi wajah dan lain-lain yang membantu memahami makna kata-kata lebih mendalam. Konsep yang disebut “kehadiran sosial” atau hadir tidaknya isyarat-isyarat sosial yang membantu membawa makna-makna yang tak terlihat. Hal ini yang membuat media elektronik menjadi sarana yang inferior dalam membangun hubungan antar pribadi. Namun media massa secara potensial melimpahi budaya “sebenarnya” dari masyarakat dengan kepentingan mempertahankan hegemoni kelas. traditional art%2C television%2C culture.
Pertunjukan Wayang Kulit Nang Talung, Representasi Kehidupan Masyarakat Thailand Selatan Tanudjaja, Bing Bedjo
Nirmana Vol 14, No 1 (2012): JANUARY 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.662 KB) | DOI: 10.9744/nirmana.14.1.11-20

Abstract

Nang Talung shadow puppet performance in southern Thailand is one of the shadow puppet performances in Thailand. The development of the figure, the creation and presentation techniques as well as the story underwent evolution according to the times and technological developments. Nang Talung puppet show is a representation of a growing phenomenon in the life of Thai society in general and especially the community of South Thailand.
PERKEMBANGAN CORPORATE SOCIAL RESPONSIBILITY DI INDONESIA Tanudjaja, Bing Bedjo
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.8.2.pp. 92-98

Abstract

The awareness towards CSR (Corporate Social Responsibility), that should be integrated into a company's hierarchy as management's strategy and policy, is needed to attain balance between the business industry and the surrounding community. The essence and significance of CSR has not been wholly understood by businessmen, thus CSR only becomes textual and often implemented due to community demand. Abstract in Bahasa Indonesia: Kesadaran terhadap CSR (Corporate Social Responsibility) yang seharusnya telah terintegrasi dalam hierarki perusahaan sebagai strategi dan policy manejemen, diperlukan demi tercapainya sebuah keseimbangan dunia usaha antara pelaku dan masyarakat sekitar. Esensi dan signifikansi dari CSR masih belum dapat terbaca sepenuhnya oleh pelaku bisnis, sehingga CSR sendiri bagi sebagian pelaku bisnis baru sekedar wacana dan terkadang implementasinya berdasarkan atas tuntutan masyarakat. Kata kunci : corporate social responsibility, pelaku bisnis, masyarakat.
Board Game Design as a Means to Educate Indonesian Novice Voters about Participating in an Elections Prayogo, Ignatius Hendy; Salamoon, Daniel Kurniawan; Tanudjaja, Bing Bedjo
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 25 No. 00: SPECIAL EDITION, MARCH 2023
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.25.00.69-73

Abstract

Apathetic about elections in Indonesia is one of few topics that are often discussed whenever the elections period is being held. With generation z attain 27. 94 percent of the total population of Indonesia, it is important that the majority of the Indonesian citizens participate and use their right to vote wisely with a mindset that cares about the nation’s future. This board game is created as a means to educate Indonesian novice voters about taking part in an election so that they are more inclined to participate and use their right of voting. Using board games as the medium makes learning more fun and conveys the message more easily.
Board Game Prototype About the Historical Period of Japanese Colonialism in Indonesia for Middle School Students Soebakti, Jonathan Winfredo Wongso; Tanudjaja, Bing Bedjo; Salamoon, Daniel Kurniawan
k@ta: A Biannual Publication on the Study of Language and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.31-44

Abstract

The teaching method used in history subjects usually needs a lot of memorizations, considered less interesting and less important compared to other subjects leading to difficulties to memorize the topic. The other reason the students think that history is not too important is because they are more interested in other countries' cultures. This prototype is made mainly for middle school students so that they are motivated and more interested to learn Indonesian history. This prototype uses qualitative research and uses 5W+1H data analysis. With the creation of the Koloni board game, we hope that the students can be more interested in learning and understanding Indonesian history.
Analisis Alih Peran Tokoh Punakawan dalam Cerita Pewayangan dengan Pendekatan Teori Dramaturgi Erving Goffman Tanudjaja, Bing Bedjo
Jurnal Desain Komunikasi Visual Nirmana Vol. 25 No. 2 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.25.2.141-151

Abstract

Punakawan mempunyai perjalanan sejarah yang sangat panjang, sejak abad ke-12, hingga kini Punakawan yang tampil dengan ciri fisik wajah khas, bisa tampil sebagai tokoh dengan berbagai peran sesuai zamannya. Punakawan merupakan tokoh-tokoh ciptaan seniman Indonesia yang mampu merebut hati penonton seni pertunjukan di Indonesia mulai dari pertunjukan wayang kulit, wayang orang, hingga pertunjukan melalui layar kaca. Keanekaragaman seni dan budaya di Indonesia menjadikan bentuk dan tampilan visual Punakawan di setiap daerah penelitian berbeda, seperti di Jawa Timur, Jawa Tengah, Yogyakarta, Cirebon. Masing-masing daerah mempunyai keunikan tersendiri, baik tampilan visual maupun maknanya. Penelitian ini menganalisis alih peran tokoh Punakawan dalam cerita pewayangan dengan pendekatan teori dramaturgi Erving Goffman. Tokoh Punakawan, yang terdiri dari Semar, Gareng, Petruk, dan Bagong, memiliki peran unik sebagai pendamping para ksatria sekaligus penyampai kritik sosial. Metode penelitian yang digunakan adalah analisis kualitatif dengan pendekatan deskriptif terhadap berbagai lakon pewayangan yang menggambarkan fleksibilitas peran Punakawan. Hasil penelitian menunjukkan, bahwa Punakawan tidak hanya berfungsi sebagai pelengkap dalam narasi wayang, tetapi juga sebagai penghubung antara dunia mitologi dan realitas sosial. Dengan memanfaatkan humor dan kebijaksanaan, Punakawan mampu melakukan alih peran yang menyesuaikan dengan situasi, mencerminkan konsep presentasi diri dalam teori Goffman. Temuan ini menegaskan bahwa Punakawan merupakan simbol komunikasi sosial yang dinamis dan relevan dalam berbagai konteks budaya.
Co-Authors Adelavina Widodo AILEEN GABRIELE, AILEEN Alexander, David AMELIA DIAN ANDIKA, AMELIA DIAN Anastasia Safira Sugiharto ANDREW WIRAPRATAMA, ANDREW Ani Wijayanti Suhartono ANNE VERONICA, ANNE anthony andrea Baskoro Banindro baskoro suryo Baskoro Suryo B. Baskoro Suryo Banindro Bernadette Dian Arini Maer Budiman, Mariske Daniel Kurniawan Daniel Kurniawan Salamoon DANIEL KURNIAWAN SALOMOON, DANIEL KURNIAWAN DEBBIE HARYANTO, DEBBIE DEFI LAUW, DEFI Elim Elim Evangelina, Michelle Elma frederica katherine Harja, Carolina Kumala Hauwdy Setiabudi, Hauwdy Jennifer Budiono Sadono Karenia Mulyate Khrista Jaya Wardhani LETA ALFIANI NEKO, LETA ALFIANI Lilian Angeline Soesanto Maria, Yessy Merry Khristianti Milka Octivia Nidya Megayanti Djatmiko nora asteria Novita Condro Dewi OGI DHANESWARI DARA, OGI DHANESWARI Olivia Onggo Oshi Paulina Prayogo, Ignatius Hendy Rima Sukmawaty Tambunan Setiawan, Jemima Aileen Lee SHARON ANGELIA, SHARON Shirley Rosalina Lou Liat Soebakti, Jonathan Winfredo Wongso Stefani Desianti Prayitno Stefanie Meilisa Wijanto Stephanie Lim Timothy Istianto Tivoli Yve Gozali Veryan Adhitama Wignyodiputro, Fenny Fiona Wijaya, Caroline Wilson Etpranata Wiyanto, Florencia Irena Yuniari Setiawan