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All Journal Nirmana Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Bernadette Dian Arini Maer
UK PETRA
Arts Humanities

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ANALISIS EFEKTIVITAS IKLAN-IKLAN TV BERTEMA LOCAL CONTENT DI INDONESIA TAHUN 2004 Maer, Bernadette Dian Arini; Tanudjaja, Bing Bedjo; Banindro, Baskoro Suryo
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.42 KB) | DOI: 10.9744/nirmana.9.2.pp. 57-68

Abstract

In the globalization era, local content TV commercials are considered to be more and more important. This thesis aims to analyze how far the local content TV commercials can be accepted by the Indonesian audience, who are culturally diverse; moreover, this thesis would analyze how these commercials contribute positively to the advertisers. Abstract in Bahasa Indoensia: Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan. Kata kunci: Efektivitas, iklan televisi, local content, Indonesia
A Peircean semiotic analysis of international poster design: Study of Petra Christian University and Sophia University Dabi-Dabi, Karina Anggi; Natadjaja, Listia; Maer, Bernadette Dian Arini
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 6 No. 2 (2025): Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v6i2.128

Abstract

Posters are a form of visual communication that conveys information to the audience. This study analyzes the design of each three international activity posters from Petra Christian University (Indonesia) and Sophia University (Japan) using Peirce's semiotic theory, by dividing signs into icons, indices, and symbols to reveal the meaning of the visual components used. The visual components (signs) observed consisted of dots, lines, shapes, colors, textures, spaces, images, illustrations, typography, and layouts found in each poster. The results of the analysis show that Petra Christian University displays diverse visual components and global collaboration, while Sophia University reflects Japanese culture and local identity. Through the points of difference and similarity that have been explained, Petra Christian University and Sophia University demonstrate consistency in their designs and have very different design characteristics. This research provides insight into how meaning is formed in poster design through a semiotic approach, as well as the importance of understanding the cultural context in visual communication between countries.
Co-Authors Andrian Dektisa H. Andrian Dektisa Hagijanto ANGELITA SILVIA CHRISNAWATI, ANGELITA SILVIA AUDREY AZARINE, AUDREY Baskoro Suryo Banindro BEBY FILYCIA MAILOA, BEBY FILYCIA Bing Bedjo Tanudjaja Chandra, Felicia Cindy, Euginia Citra Kumala Birowo Cornellia Kwanda Dabi-Dabi, Karina Anggi ELEN INDAH SANTOSO, ELEN INDAH HALIM WIJAYA, HALIM IGNATIA GISELA BARATA, IGNATIA GISELA INDRAYANI DEWI, INDRAYANI JUVENTIA VIVI SUMANTI, JUVENTIA VIVI Listia Natadjaja Livia Halim Mulyono, Priscilla Venessa Nerissa Arviana, Nerissa PRISKA MERCIANO ROSSIE, PRISKA MERCIANO resky, cheriana resky, cheriana Santoso, Michella YESSICA MAMANGKAY, YESSICA