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Penyuluhan Pemanfaatan Media Sosial Dalam Mencegah Penyebaran “Hoax” dan “Hate Speech” Bagi Kalangan Pelajar SMU dan Mahasiswa di Wilayah Jabodetabek pada Masa Pandemi COVID-19 Glorya Agustiningsih Sitompul; Deavvy M.R.Y. Johassan; Dyah Nurul Maliki; Yosef Dema
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 2 No 2 (2021)
Publisher : Politeknik Dharma Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v2i2.649

Pengabdian yang diselenggarakan pada tanggal 18 Desember 2020 ini bertujuan untuk membentuk pemahaman para pelajar SMU dan mahasiswa di wilayah Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek) mengenai hoax dan hate speech sebagai fenomena di era digital yang semakin meningkat di masa pandemi COVID-19, serta memberikan pembekalan dalam berperilaku positif di media sosial untuk mencegah penyebaran konten negatif, sehingga terbentuk perilaku terbuka (overt behavior) yang tampak dari pelajar SMU dan mahasiswa. Metode kegiatan berupa penyuluhan berbentuk seminar daring (webinar) melalui Zoom Meeting dengan pemaparan materi dengan menggunakan presentasi dan video. Hasil dari pelaksanaan pengabdian ini adalah terbentuknya pengetahuan dan pemahaman para pelajar SMU dan mahasiswa mengenai dampak dari hoax dan hate speech dalam lingkungan masyarakat, sehingga dapat memproduksi, mendistribusikan, dan mengonsumsi informasi di media sosial dengan benar.

Analisis Semiotika Roland Barthes Dalam Film "Eight Below" Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Film Eight Below menceritakan kisah dramatis perjuangan hidup anjing penarik kereta salju dengan peneliti yang sedang melakukan penelitian di kutub selatan (antartika). Fillm ini sendiri merupakan adaptasi fiksi dari sebuah kisah nyata sehingga sekalipun terinspirasi dari kisah nyata, tapi tidak semua berdasarkan kisah nyata yang terjadi. Analisis Semiotika Roland Barthes, penanda dan petanda baik pada tataran denotatif dan tataran konotatif peneliti menggambarkan bagaimana konstruksi realitas interaksi antara manusia dengan hewan anjing dalam media film dan bagaimana realitas interaksi yang terjadi dalam hidup sehari-hari. Dari aspek-aspek penanda dan petanda itu peneliti melihat realitas interaksi manusia dengan hewan anjing dalam film ini tidak sebagai hewan peliharaan dan sebagai sahabat. Berdasarkan aspek-aspek penanda dan petanda tersebut realitas interaksi yang terdapat dalam film dapat dikategorikan yaitu anjing tidak hanya sebagai hewan peliharaan dan anjing sebagai hewan peliharaan. Berdasarkan Analisis Tataran Pertama dan Analisis Tataran Kedua dari Semiotika Barthes, mitos yang disampaikan dalam film Eight Below adalah anjing yang dianggap sebagai penyelamat manusia dan sebagai sahabat manusia. Realitas yang dibangun dalam film merupakan representasi dari penghargaan masyarakat di daerah kutub terhadap keberadaan anjing. Kedekatan secara emosional antara Jerry dengan anjing-anjingnya digambarkan secara natural dalam film Eight Below. Akting dari anjing-anjing juga terkesan alami tidak melalui teknik animasi atau dengan efek tertentu.

PENERAPAN KANON RETORIKA DALAM UNMASKED POETRY OPEN MIC PERIODE FEBRUARI 2018 Olga Koswanurfan Dianka; Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 (2020): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.644

Pada era modern, setiap penyair memiliki kebebasan menampilkan puisi apapun menjadi suatu aksi panggung. Bahkan puisi-puisi yang memuat kritik sosial sekalipun, selama puisi tersebut adalah karya yang baik, dan dapat dipertanggung-jawabkan secara originalitas. Namun, ungkapan perasaan penyair tak jarang sukar dipahami, dan gagal memperoleh simpati penonton. Pesan yang ditangkap oleh khalayak kerap menyimpang dari apa yang sejatinya diutarakan. Jika merujuk pada permasalahan ini, peneliti melihat, pentingnya kemampuan menguasai tahapan berbicara di depan umum (public speaking) sebagai sebuah hal yang harus dipertimbangkan oleh penyair ketika ia hendak mementaskan puisinya di hadapan publik. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data menggunakan metode observasi, wawancara mendalam, serta triangulasi. Analisis data dilakukan dengan menggunakan analisis Miles, dan Huberman yang terbagi atas pengumpulan data, serta informasi, reduksi data, penyajian data, juga kesimpulan. Pada dasarnya, penerapan lima kanon retorika dalam acara pembacaan puisi oleh empat pendiri Unmasked Poetry Open Mic bertujuan untuk menyempurnakan proses berbicara kepada audiens dengan maksud menginformasikan, mempersuasi, mengedukasi, menghibur, serta mendeskripsikan suatu hal yang penting diketahui oleh khalayak. Kata Kunci: Kanon Retorika, Penyair, Speech, Puisi

CULTURAL HEGEMONY OF VOICE OF AMERICA (VOA) IN PROGRAM VOA GONDANGDIA (THANKSGIVING EPISODE) ON INDONESIAN DANGDUT RADIO Revi Swandarini; Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.771

Radio is one form of mass media that is quite easily accessible by anyone. The broadcast programs owned by Radio Dangdut Indonesia are quite diverse. Radio Dangdut Indonesia believes that all its programs are prime time. However, there is one program that according to the author is quite unique, namely VOA GONDANGDIA which incidentally is an acronym for "Goyang Dangdut in Abroad". The practice of hegemony takes place very smoothly, as if the hegemonic group can enter and mingle with the hegemonic group and acculturation occurs as well as the common vision, mission, and needs in these two groups. Through text elements, the practice of cultural hegemony through text dimensions is carried out by VOA (Voice of America) in the Thanksgiving episode of VOA GONDANGDIA program. The hegemony stems from the choice of theme and the many uses of English terms and the atmosphere that is formed so that it can play the audience's theater of mind and form its own opinion about Thanksgiving. Based on the production process of cultural hegemony, it can be seen from the conceptor of the Thanksgiving episode VOA GONDANDIA program regarding his perspective which has already been hegemoned by American culture. In the dimension of social context, America's great power and great access to it through VOA (Voice of America), makes a practice of cultural hegemony contained in the Thanksgiving episode of VOA GONDANGDIA program. Keywords: Radio, Cultural Hegemony, Thanksgiving, Voice of America, Dangdut, Indonesia

Gamson–Modigliani Framing Analysis on Cin(T)a and 3 Hati 2 Dunia 1 Cinta Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1038

The journey of the national film industry has a long history. Gradually, the film industry has become a mere commercial industry dominated by horror and comedy films. This has resulted in the formation of stereotypes that all national films have the same content and do not vary. The films "cin(T)a" and "3 Hati 2 Dunia 1 Cinta" present as new variations in national cinema, which carry the unusual theme of religious pluralism. Gamson and Modigliani's framing analysis sees mass media discourse as consisting of a number of packages to form the construction of an event. There are two aspects to framing. First, choose reality. Second, how the media presents that reality. Gamson and Modigliani's framing analysis consists of two elements: framing devices and reasoning devices. The research method used in this study is descriptive qualitative method. Descriptive qualitative methods produce up-to-date data that can be used in the development of science. The results of this study found that the films "cin(T)a" and "3 Hati 2 Dunia 1 Cinta" portray religious pluralism as a beautiful thing, and people should be able to live in harmony and comfort despite differences in society, but it does not deny that although the two films try to show the relationship between religions from a positive side, the relationship between religions is still something that cannot be accepted by some people. Based on the results of the study, the author concludes that religious pluralism is a beautiful thing in the lives of Indonesian people. However, many things must be considered if religious pluralism is associated in the context of romance, especially to the marriage ladder.

The Influence of Brand Image and Message in Makeup Tutorial Videos on Cosmetic Purchase Decisions Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1453

One of the sources of cosmetic product information that is easily accessible to consumers is the Youtube video-sharing website. Through Youtube, consumers can find information about cosmetic products through makeup tutorial videos made by beauty teachers. This research discusses the scope of communication in the field of marketing. Using social learning theory, researchers discuss brand image, communication messages, and purchase decisions. The brand image consists of three dimensions, namely favorability of brand association, strength of brand association, and uniqueness of brand association. Communication messages consist of two dimensions, namely verbal messages and non-verbal messages. Meanwhile, the purchase decision consists of five dimensions, namely need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. The object in this study is a female population of DKI Jakarta aged 20 – 34 years. Based on the data processing carried out, the research results obtained the influence of brand image on cosmetic purchase decisions by 43.7% and the influence of messages in makeup tutorial videos on Youtube on cosmetic purchase decisions by 29.8%. Meanwhile, the brand image and the message in the makeup tutorial video on Youtube together can influence the decision to buy cosmetics by 50%. This study led to the conclusion that the brand image and message in makeup tutorial videos on Youtube can partially influence the decision to buy cosmetics significantly. In addition to the brand image and the message in the video tutorial makeup, simultaneously on Youtube can significantly influence the decision to buy cosmetics.

Case Study of the Use of Websites and Social Media for SMEs in the CV Bengkel Tas Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2037

SMEs or Small and Medium Enterprises are small and medium-sized businesses that have an important role in the pace of economic development in Indonesia. One of the MSMEs that has existed for a long time in Jakarta is the Small Industry Village (PIK). The Small Industrial Village (PIK) used to be famous and visited by many visitors, before it was eroded by the changing times. The digital era is indeed impossible to avoid, MSME actors must be able to maximize the benefits of digital development. One of the bag craftsman MSMEs that has taken advantage of digital developments is the Central Bengkel Tas. Digital marketing is used to achieve marketing goals through the application of technology and digital media. There are 6 elements in digital marketing , namely interactivity, intelligence, individualization, integration, industry restructuring, and independence of location. The research method used is a qualitative method. The type of research used in this study is descriptive. In conducting this study, the researcher collected various data from various sources using interview techniques, non-participant observations, and documentation. The resource person interviewed by the Researcher was the owner of the Central Bengkel Tas in the Small Industrial Village. The results of the research obtained by UKM Central Bengkel Tas have implemented several elements of digital marketing in its website. Central Bengkel Tas has implemented two-way communication, regularly changed the content, and expanded its market. However, Central Bengkel Tas is not active in its social media and marketplace. The conclusion of this study is that the implementation and implementation of SME Digital Marketing Central Bengkel Tas is carried out through the website. UKM Central Bengkel Tas also said that the website is one of the tools to market its products and also promotions. Central Bengkel Tas is inactive in its social media and marketplace due to a lack of human resources that makes the owner manage the production part and also the website at once.

Kegiatan Pengabdian kepada Masyarakat: Edukasi Pemasaran Digital sebagai Upaya Penguatan Jiwa Entrepreneur Deavvy M.R.Y Johassan; Ronnie Sirait; Siti Meisyaroh
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 2 (2026): April - September 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i2.2208

The development of information technology and the internet has changed the way businesses market their products. However, many aspiring entrepreneurs and MSMEs do not yet have adequate knowledge about digital marketing. This lack of understanding has the potential to hinder competitiveness, narrow market reach, and reduce the chances of business sustainability. The objectives of this PkM activity are: (1) Providing a basic understanding of digital marketing, including the concepts of branding, market segmentation, and online promotion strategies, (2) Improving participants' ability to utilize digital platforms, such as social media, marketplaces, and content design applications, (3) Cultivating an entrepreneurial spirit through motivation, case studies, and practical marketing plan preparation, and (4) Encouraging participants to implement digital marketing strategies to increase business added value. This activity integrates two scientific fields, namely informatics and management, to provide comprehensive understanding to participants. In the informatics aspect, participants are introduced to informatics concepts such as Marketing Information Systems, Search Engine Optimization (SEO), Digital Content Creation, Data Analytics, and Social Media Marketing. In the management aspect, participants are invited to understand the importance of the impact on increasing the marketing capacity of MSMEs, but also provide important contributions to the development of management science, especially related to digital marketing models, MSME development strategies, and the implementation of management theory in the context of a technology-based local economy. Digital marketing education not only teaches promotional techniques, but also instills creative, adaptive, and innovative ways of thinking..

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