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All Journal Majalah Ilmiah Warta Dharmawangsa Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks JURNAL KOMUNIKASI DAN BISNIS
Nurkhalila Fajrini
Unknown Affiliation
Arts Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Other

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POTENSI DUA BELAS WISATA PESISIR DAN STRATEGI CITY BRANDING JAKARTA UTARA Nurkhalila Fajrini
Jurnal Komunikasi dan Bisnis Vol. 7 No. 1 (2019): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

North Jakarta is the capital of DKI Jakarta which potential in tourism. This study discusses what efforts have been made by the government in optimizing the tourism potential, as well as the strategies that can be done to optimize the tourism potential in supporting the formation of North Jakarta city branding. This research was conducted using a qualitative approach. Data were obtained through interviews and documentation studies. The study found that the North Jakarta branding strategy refers to the branding framework stated by Kavartiz (2004). The strategies were done by reviewing the vision and tactics related to branding the city as the ‘gateway to the Betawi culture’. Another step of branding strategy was making collaboration among stakeholders to create good cooperation. The activities of city branding involve residents, entrepreneurs and business people in developing and delivering the brand. In the future, we suggest providing public space that represents the brand of North Jakarta as a gateway to the Betawi culture.Keyword: City Branding, Twelve Coastal Tourism, Jakarta Utara 
KETRAMPILAN KOMUNIKASI CUSTOMER SERVICE MELALUI INTERAKSI SOSIAL SECARA ONLINE DI PINTAR.CO: SEBUAH PLATFORM LIVE CHAT UNTUK MENGOPTIMALKAN KOMPETENSI KERJA Nurkhalila Fajrini; Winda Prawesti
Jurnal Warta Dharmawangsa Vol 17, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i2.3196

Abstract

Utilisation of Poster Information Media as an Educational Tool for the Fish Farmers in Tanjung Raya District, West Sumatra Nurkhalila Fajrini; Yesi Puspita; Prima Fithri
Warta Pengabdian Andalas Vol 31 No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.2.417-425.2024

Abstract

The Nagari Tageh concept, originally initiated earlier, has evolved into a broader scope, extending beyond the confines of the Covid-19 pandemic, with the overarching goal of accelerating the realization of Nagari Mandiri. The Tanjung Raya community's economic hardships, notably the Fish Farmers of Lake Maninjau, prompted our community engagement team to fortify the ‘New Nagari Tageh’ concept. The activity commenced with developing customized posters catering to the community's specific needs, encompassing imagery, color schemes, and language. Those posters served as a medium for publicizing the Nagari Tageh program in the Agam Regency. Furthermore, our community engagement team engaged in intensive discussions with the Agam Regency government, involving the Regional Development and Planning Agency (DPMD), to gain a better understanding of the on-ground situations and conditions faced by fish cage farmers in the Tanjung Raya subdistrict. Subsequently, our team provided counseling and further guidance to the fish cage farmers, ensuring the successful implementation of the ‘New Nagari Tageh’ concept. This holistic approach aimed to equip the community with the necessary knowledge and education to mitigate the impact of the Covid-19 pandemic across various aspects of community life. Furthermore, it sought to rejuvenate the economic prospects of the fish cage farmers in the Tanjung Raya subdistrict, embodying the essence of the ‘New Nagari Tageh’ concept.
KETRAMPILAN KOMUNIKASI CUSTOMER SERVICE MELALUI INTERAKSI SOSIAL SECARA ONLINE DI PINTAR.CO: SEBUAH PLATFORM LIVE CHAT UNTUK MENGOPTIMALKAN KOMPETENSI KERJA Nurkhalila Fajrini; Winda Prawesti
Jurnal Warta Dharmawangsa Vol 17, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i2.3196

Abstract

Co-Authors Prima Fithri Winda Prawesti Yesi Puspita