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All Journal AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi
Asep Munawar
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Social Sciences

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PENGARUH LITERASI KEUANGAN DAN FAKTOR DEMOGRAFI TERHADAP PENGAMBILAN KEPUTUSAN BERINVESTASI Asep Munawar; Suryana Suryana; Nugraha Nugraha
AKUNTABILITAS Vol 14, No 2 (2020): AKUNTABILITAS
Publisher : Department of Accounting, Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/ja.v14i2.11480

Abstract

This study aims to examine the effect of financial literacy and demographic factors on investment decision making, the research method used is a survey with a quantitative approach, using a sample of 100 students on the STIE Wikara Campus. The data analysis technique used is Multiple Regression Analysis. The results showed that financial literacy has a significant effect on investment decision making, or has a significant role on formation in investment decision making, and motivation has a significant effect on decision making on investment or has a role on decision making on investment. Other findings of this study are attitude and motivation has a significant effect on investment decision making. This shows that the attitude and motivation will provide indirect experience to someone in terms of investment decision making, because at least a person or student who has financial literacy and demographic factors will tend to influence higher investment decisions than students who do not have financial literacy in investing
Co-Authors Nugraha Nugraha Suryana