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All Journal HARMONI AL-ARBAH: Journal of Islamic Finance and Banking
Marwini Marwini
Fakultas Ekonomi Dan Bisnis Universitas Diponegoro
Economics, Econometrics & Finance Other

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E-Money Based Boarding School Cooperative Development Model (Kopontren) As An Sharia Economic Acceleration Effort In Indonesia Marwini Marwini; Annisa Nur Salam
AL-ARBAH: Journal of Islamic Finance and Banking Vol 2, No 1 (2020)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2020.2.1.5496

Abstract

AbstractPurpose - This research aims to know E-money based boarding school cooperative (Kopontren) development models.Method - This research is used descriptive qualitative by discussing the development of the co-model with sharia economic agreements and e-money as a transaction tool.Result - The results of the research showed three models, namely development model of Islamic boarding school cooperative (Kopontren) as community economy developer, model of sharia agreement implementation in Kopontren operations, and e-money application as transaction media in Kopontren business unit.Implication - This study uses the data from the study of literature.Originality- The paper looks into the development model of the co-op with e-money based. Previous studies have only focused on development models. This paper contributes to introducing the application of an inclusive financial system. 
PEMANFAATAN BAHASA DAN DIGITAL MARKETING BAGI UKM DI DESA BLACANAN, KABUPATEN PEKALONGAN Fajrul Falah; Marwini Marwini
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2022): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.6.1.66-70

Abstract

Bahasa memiliki peran penting untuk digunakan dalam promosi melalui media digital. Pendampingan dan penerapan peran bahasa dalam dunia marketing dan digital dilakukan di UKM Desa Blacanan, Kabupaten Pekalongan, Jawa Tengah. Selama ini Blacanan dikenal penghasil pertanian (padi) dan perikanan (ikan), padahal memiliki UKM/UMKM potensial. Pengabdian kepada masyarakat ini bertujuan selain meningkatkan pendapatan dan omset UKM di Blacanan (mitra), juga memperluas jangkauan pemasaran melalui pemanfaatan bahasa dan promosi digital (digital marketing). Metode yang digunakan ceramah dan sosialiasi secara langsung serta komunikasi melalui digital (daring) kepada mitra pengabdian. Hasil pengabdian menunjukkan bahwa mitra mengakui bahwa bahasa mengambil peran penting untuk mempengaruhi konsumen. Selain itu, kreativitas dalam berbahasa pada digital marketing sangat dibutuhkan untuk menjangkau konsumen secara luas dan mampu meningkatkan omset. Kata kunci: Bahasa, Digital, Marketing, UKM, BlacananLanguage has an important role to use in promotion through digital media.  Assistance and application of the role of language in the marketing and digital world is carried out UKM in Blacanan Village, Pekalongan Regency, Central Java. So far, Blacanan is known as a producer of agriculture (rice) and fishery (fish), even though it has the potential of UKM/UMKM. This community service aims in addition to increasing the income and turnover of UKM in Blacanan (partners), also expanding marketing reach through the use of language and digital promotion (digital marketing). The methods used are lectures and direct socialization and communication via digital (online) to service partners. Service results show that partners recognize that language plays an important role in influencing consumers. In addition, creativity in the language of digital marketing is needed to reach consumers widely and be able to increase turnover.Keywords: Language, digital, marketing, UKM, Blacanan.
Co-Authors Annisa Nur Salam Fajrul Falah