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All Journal Ilomata International Journal of Social Science Jurnal Ekonomi dan Manajemen (JEKMA)
Angga Putri Ekanova
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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The Impact of Hedonic Buying Motivation, Shopping Way of Life, Positive Emotion, and Variety of Selection on Impulse Searching for in Tokopedia Online Shop Angga Putri Ekanova; Anisah Anisah; Lies Handrijaningsih; Septi Mariani T.R
Ilomata International Journal of Social Science Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.835 KB) | DOI: 10.52728/ijss.v3i1.408

Abstract

The advancement of communication and information technology is increasing rapidly. Utilization of the Internet is an inseparable part of people's lives, so that many companies use internet services for both personal and business activities. The e-commerce business is Tokopedia. The reason of this take a look at is to decide and examine the influence of hedonic buying motivation, shopping way of life, positive emotion, and variety of selection on impulse searching for in Tokopedia online shop. The population in this study are consumers who use the Tokopedia application. The sample used turned into 100 respondents. The sampling technique is non opportunity sampling method. The method used is purposive sampling. The trying out tool used is SPSS. The test stages executed had been validity test, reliability test, normality take a look at, multicollinearity take a look at, heteroscedasticity take a look at, a couple of linear regression test, t test, F test, and coefficient of determination. The results of this study indicate that partially hedonic buying motivation, shopping way of life, positive emotion and variety of selection on impulse searching for in Tokopedia online shop. Simultaneously hedonic buying motivation, shopping way of life, positive emotion and variety of selection on impulse searching for in Tokopedia online shop.
PENGARUH ONLINE CUSTOMER REVIEW, EXPERIENTIAL MARKETING, DISCOUNT, DAN GRATIS ONGKIR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE WARDAH PADA E-COMMERCE SHOPEE Widianingsih; Angga Putri Ekanova
Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2026): Februari: Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i1.2485

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, experiential marketing, discount, dan gratis ongkir terhadap keputusan pembelian skincare wardah pada e-commerce shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner melalui google form kepada 130 responden. Tahap uji yang dilakukan adalah uji validitas, reliabilitas, normalitas, heteroskedastisitas, multikolinearitas, regresi linear berganda, uji f, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa keempat variabel yaitu online customer review, experienial marketing, discount, dan gratis ongkir berpengaruh positif dan signifikan terhadap keputusan pembelian.
Co-Authors Anisah Anisah Lies Handrijaningsih Septi Mariani, Septi Widianingsih