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All Journal Nirmana Share : Journal of Service Learning Jurnal Desain Komunikasi Visual Nirmana
Ani Wijayanti Suhartono
Visual Communication Design Faculty of Art and Design, Petra Christian University
Arts Humanities Social Sciences

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INTERPRETASI KONSEP KREATIVITAS ANTARA AKADEMISI DAN PRAKTISI DESAIN KOMUNIKASI VISUAL PADA KUALITAS KARYA KREATIF PEMENANG CITRA PARIWARA KATEGORI PRINT AD (2003-2006) Waloeyo, Alex; Pranata, Yohanes Moeljadi; Suhartono, Ani Wijayanti
Nirmana Vol 9, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.9.1.pp. 38-45

Abstract

How far is the difference and the similarity of academicians dan practicioners’s interpretation in difine the advertising creativity’s concept and to appreciate the creative quality of Citra Pariwara’s winner advertisement works print ad category, from 2003 until 2006. An Advertisement work can be categorized for being creative, if it contains the element of novelty, freshness, innovative, original, and can fulfill it’s early destination, which is to rise the product’s sale or even to solve it’s audience’s problem. Abstract in Bahasa Indonesia: Sejauh mana perbedaan dan persamaan interpretasi, antara akademisi dan praktisi Desain Komunikasi Visual, dalam mendefinisikan konsep kreativitas periklanan dan menilai kualitas kreatif karya iklan pemenang Citra Pariwara kategori iklan cetak, mulai tahun 2003-2006. Sebuah karya iklan dapat dikategorikan kreatif jika memiliki unsur kebaruhan (novel), segar, inovatif original, dan mampu memenuhi tujuan awal dibuatnya iklan tersebut, baik untuk meningkatkan penjualan produk maupun untuk memecahkan masalah target audiens-nya. Kata kunci: Interpretasi, konsep kreativitas, iklan cetak pemenang Citra Pariwara.
ECOPRINT TRAINING FOR WOMEN EMPOWERMENT IN NGEMBAT SUB-VILLAGE, MOJOKERTO Aniendya Christianna; Heru Dwi Waluyanto; Ani Wijayanti Suhartono
SHARE: Journal of Service Learning Vol. 5 No. 2 (2019): AUGUST 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (777.277 KB) | DOI: 10.9744/share.5.2.49-56

Abstract

The number of women in Ngembat sub-village is quite large, both from adolescence to the elderly, but most of them are only housewives who are not economically productive. Everything depends on the husband who works as a farm laborer and builder. Women in Ngembat sub-village have a lot of free time that can be used for productive activities. The ecoprint training held during the Community Outreach Program (COP) is the development of DKV 4 courses that implement creative-sociopreneurship learning. This subject emphasizes the aspects of entrepreneurship in the field of creative industries by utilizing local strengths. Natural resources that exist around Ngembat sub-village can be utilized as products of economic value. Abundant teak leaves due to the vast size of teak forests can be a source of income for women on the sidelines of carrying out their domestic duties in the household. Free time while waiting for children to come home from school and their husbands from work can be used to empower themselves by producing creative products and economic value. Thus, not only does women's knowledge and skills improve, but the family economy can also improve
Perancangan Branding ”Ceripta” Kerajinan Perca Batik dengan Nilai Jual Tinggi Bagi Milenial Ceicillia Jeanne; Ahmad Adib; Ani Wijayanti Suhartono
Jurnal Desain Komunikasi Visual Nirmana Vol. 21 No. 1 (2021): JANUARY 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.534 KB) | DOI: 10.9744/nirmana.21.1.54-62

Abstract

Ceripta merupakan sebuah brand kerajinan batik perca yang menyediakan produk kerajinan seperti tas dan dompet sebagai produk utama dan aksesoris pelengkap lainya, semua produk menggunakan utama batik perca sebagai bahan utama. Usaha ini dirintis berlatar belakang keinginan untuk merubah pandangan milenial lokal yang beranggapan bahwa batik itu kuno dan kain perca dianggap kurang layak untuk di-styling dengan fashion masa kini. Berdasarkan kesimpulan di atas maka perancangan yang dilakukan meliputi perancangan produk, branding dan media promosinya. Produk dirancang supaya memiliki model yang lebih modern. Sedangkan branding dirancang beserta implementasi brand bertujuan agar Ceripta sebagai brand baru dapat memiliki nyawa sehingga dapat menghidupkan brand dengan identitas yang jelas dan pas dengan target audience-nya. Perancangan promosi juga disesuaikan menggunakan media yang relevan dengan milenial. Perancangan ini diharapkan dapat meningkatkan awareness, mengembangkan bisnis dari Ceripta, dan membantu Ceripta bersaing dengan brand lokal lain.
Co-Authors Ahmad Adib Aniendya Christianna Ceicillia Jeanne Heru Dwi Waluyanto Pranata, Yohanes Moeljadi Waloeyo, Alex