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All Journal Mimbar Kampus Algebra : Jurnal Pendidikan, Sosial, dan Sains
Indah Ussania
UIN Sumatera Utara
Religion Education Environmental Science Languange, Linguistic, Communication & Media Other

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Journal : Mimbar Kampus

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Saluran Distribusi Pemasaran Asuransi Indah Ussania; Nuri Aslami
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 21 No 1 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (917.958 KB) | DOI: 10.47467/mk.v21i1.874

Abstract

Product distribution is one of the marketing process's activities. Many product manufacturers do not sell to end users directly. This is due to the fact that cost distribution is typically the primary reason corporations do not sell items to end customers. The marketing channel is in charge of getting the product from the manufacturer (the insurance company) to the consumer/customer. This can overcome the owner of a product or service's isolation from the people who require it in terms of time, location, and property. This marketing channel, in reality, necessitates product marketing channel management in compliance with OJK standards. In addition, any rivalry that emerges in the marketing channel while selling insurance goods. As a result, the goal of this article is to go into detail about the marketing channels for insurance products in public marketing. Keywords: Marketing Channels, Distribution, Insurance
Co-Authors Al Tasya Fitrah Arini Lestari Ayu Lestari Lintang Dwiyana Muhammad Taufiq Azhari Nuri Aslami