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All Journal Mimbar Kampus Dakwatussifa: Journal of Da'wah and Communication
Anjali Marwiyah Siregar
UIN Sumatera Utara
Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Faktor-Faktor Perilaku Konsumen Terhadap Keputusan Pembelian   Anjali Marwiyah Siregar; Nuri Aslami
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 21 No 2 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.069 KB) | DOI: 10.47467/mk.v21i2.884

Abstract

Understanding consumer behavior is very important for entrepreneurs, marketers, and advertising agencies. Understanding how and why consumers make buying decisions will be able to help marketers make the right decisions in their marketing. In this writing, using library research methods, namely research conducted through library materials in the form of scientific writings, journals, articles and research reports that have to do with the topic under study. The data collection technique used is by recording directly from sources of information related to this research. Keywords: Consumer Behavior, Purchase, Factors.
Meningkatkan Daya Saing Produk Usaha Rumahan Keripik Singkong di Bandar Setia Kecamatan Percut Sei Tuan Kabupaten Deli Serdang: Sejarah Home Industri Keripik Singkong Siti Asiah; Zainarti Zainarti; Anni Zuhro Syafrida Hasibuan; Anjali Marwiyah Siregar; Sallimah Ika Putri Malau
Dakwatussifa: Journal of Da'wah and Communication Vol. 2 No. 2 (2023): Dakwatussifa: Journal of Da'wah and Communication
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.001 KB) | DOI: 10.56146/dakwatussifa.v2i2.81

Abstract

Grandma Parinem, who runs a small home business making cassava chips, is the partner in this community service project. The partners' cassava chips are deliciously flavorful, but sadly, this industry is still in its infancy and appears staid. which uses conventional tools and a very straightforward production process to create the snack food cassava chips in the Bandar Setia Hamlet. Although this enterprise does not yet have a business license and is not yet halal labeled, the creation of the cassava chips in Hamlet IV, Bandar Setia, Kec. Percut Sei Tuan, Kab. Deli Serdang, North Sumatra does not break Islamic sharia laws because no haram components are mixed in. Additionally, the researcher saw that the production already followed Islamic law. The people of Bandar Setia Hamlet's economy have benefited from this cassava chip company. In general, the manufacturing mechanisms comprise machinery, structures, production management, the method of making cassava chips, and cassava chip marketing. High consumer demand, which makes it simple to sell the products of this domestic sector, and a strong desire to grow this cassava chip business in order to boost the local economy are the factors that encourage the development of this business. While there is fierce rivalry in the chip industry, the product doesn't last very long, and the weather can vary, making it impossible to market cassava chips when it rains because there aren't many places to sell them.
Co-Authors Anni Zuhro Syafrida Hasibuan Nuri Aslami Sallimah Ika Putri Malau Siti Asiah Zainarti Zainarti