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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Khidmatussifa: Journal of Islamic Studies Dakwatussifa: Journal of Da'wah and Communication

Zainarti Zainarti

UIN Sumatera Utara

Author-ID : 5773217

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

Penerapan Strategi Pemasaran Pedagang Bakso di Laut Dendang Jatian Gang Bunga Kecamatan Medan Tembung Percut Sei Tuan Zainarti Zainarti; Soibatul Aslamia Nasution; Aida Lasmi; Ella Sri Wahyuni Ningsih
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

This research is motivated by the problem of the income of the meatball traders in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan District, which has started to decline compared to the previous year due to a decrease in visitors, this has happened since the last year. This meatball seller in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan sub-district, has actually implemented a marketing strategy but has not had a major impact on the level of family welfare. The aims of this study were: To find out the marketing strategies that have been applied by meatball traders in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan District in improving family welfare, To find out what marketing strategies are dominant and used by meatball traders in Laut Dendang Jatian Gang Bunga, District Medan Tembung Percut Sei Tuan in improving family welfare, To find out the impact of implementing a trader's marketing strategy in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan District on increasing family welfare. The type of research conducted by the author is field research. This study emphasizes qualitative methods, which explain the Marketing Strategy of Meatball Traders in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan District in Improving Family Welfare. This research method uses a quantitative description of the data obtained, namely data in the form of interviews, observations and documentation and then explains it in the form of descriptions of words not in the form of numbers which are then presented in the form of analytical reports. The results of this study indicate that, 1) The marketing strategy carried out by meatball traders in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan sub-district, is a strategy of product, price, place, promotion like Kotler's theory where in a business must apply these 4 marketing theories. 2) The dominant marketing strategy used by meatball traders in Poncol District, Magetan Regency, is product strategy, although they apply the 4 marketing strategies according to Kotler, the dominant strategy is product strategy. 3) The impact of the marketing strategy on the level of welfare of the family of meatball traders in Laut Dendang Jatian Gang Bunga, Medan Tembung Percut Sei Tuan District, is at the stage I prosperous family level according to Ms. Siti, namely families who have been able to meet their basic needs at a minimum, but have not been able to meet all of their needs. psychological social. Kata Kunci : Marketing Strategy, Family Welfare

Meningkatkan Daya Saing Produk Usaha Rumahan Keripik Singkong di Bandar Setia Kecamatan Percut Sei Tuan Kabupaten Deli Serdang: Sejarah Home Industri Keripik Singkong Siti Asiah; Zainarti Zainarti; Anni Zuhro Syafrida Hasibuan; Anjali Marwiyah Siregar; Sallimah Ika Putri Malau
Dakwatussifa: Journal of Da'wah and Communication Vol. 2 No. 2 (2023): Dakwatussifa: Journal of Da'wah and Communication
Publisher : STIT Sirojul Falah Bogor

Grandma Parinem, who runs a small home business making cassava chips, is the partner in this community service project. The partners' cassava chips are deliciously flavorful, but sadly, this industry is still in its infancy and appears staid. which uses conventional tools and a very straightforward production process to create the snack food cassava chips in the Bandar Setia Hamlet. Although this enterprise does not yet have a business license and is not yet halal labeled, the creation of the cassava chips in Hamlet IV, Bandar Setia, Kec. Percut Sei Tuan, Kab. Deli Serdang, North Sumatra does not break Islamic sharia laws because no haram components are mixed in. Additionally, the researcher saw that the production already followed Islamic law. The people of Bandar Setia Hamlet's economy have benefited from this cassava chip company. In general, the manufacturing mechanisms comprise machinery, structures, production management, the method of making cassava chips, and cassava chip marketing. High consumer demand, which makes it simple to sell the products of this domestic sector, and a strong desire to grow this cassava chip business in order to boost the local economy are the factors that encourage the development of this business. While there is fierce rivalry in the chip industry, the product doesn't last very long, and the weather can vary, making it impossible to market cassava chips when it rains because there aren't many places to sell them.

Strategi Manajemen Komunikasi Dalam Upaya Meningkatkan Penjualan Produk Asuransi Tri Azmi Ramadhani; Mutiara Sawitri Pane; Rifaldi Ahmad Nasution; Rio Rifki Panggabean; Zainarti Zainarti
Dakwatussifa: Journal of Da'wah and Communication Vol. 2 No. 2 (2023): Dakwatussifa: Journal of Da'wah and Communication
Publisher : STIT Sirojul Falah Bogor

The idea behind marketing is finding out what customers want and need. As a result, to provide various product-related information to customers, marketers must be able to formulate policies that are supported by effective communication. As a result, designing consumer behavior requires a deeper understanding of communications, particularly marketing communications. This study aims to explain the field of marketing communications. Interacting with others can be made simpler by the availability of communication. There is no process of human life without communication. In other words, for everyone to achieve their goals, communication is essential for the exchange of ideas. Advertising, vendors, signs, shops, displays, product packages, free samples, coupons, giveaways and other marketing communication tools are examples. Impact marketing can also result in viral marketing via social networks such as Facebook due to shifts in consumer behavior. You can proceed both ways at any time and from any location thanks to it. . Keywords: Marketing Communication, Marketing, Consumer Behavior.

Pengaruh Loyalitas Karyawan dalam Meningkatkan Kepuasan Iterhadap IManajemen IKinerja di Tempat Kerja (Perusahaan) Elya Ramadhani Tambunan; Sekar Sari; Yusnita Ulfah Munthe; Zainarti Zainarti
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

Companies often struggle to cultivate employee loyalty. It is difficult to get employees who want to stay long in the company. To encourage this, businesses need to create a comfortable work environment where employees can do their best and are less stressed. This will also help them stay with the company and make employees more loyal. Incentives can also be used by the business world to encourage employees to work hard, be responsible and succeed in achieving company goals. This study aims to ensure that business requires employee loyalty so that employees can work independently and collaboratively for the benefit of the company and its members. Working together towards a common goal and being willing to put a lot of effort into achieving it are two ways to build team loyalty. The research data was collected through the use of qualitative methods, field surveys, and employee performance observations. Keywords: loyalty, performance.

Strategi Manajemen Pemasaran Dalam Era Indutri 4.0 Zainarti Zainarti; Ervina Yulia Agkat; Nelsi Agustina Siburian; Ruli Abror
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

People frequently utilize the internet in different kinds of settings, such as for work, school, and shopping (also known as online). Investors and other people are not deterred from moving forward by the present. We can utilize or grow organizations that have declined due to an epidemic thanks to the internet. Recent technological developments have indicated a global transformation. Advertising control in the modern digital age does not mean changing physical stores or turning regular stores into online stores. In a higher first-class, crook control flow marketing facilitates. In this day of technology and data, it is crucial to understand how far we have come in achieving the targets set for us. Today, knowledge is a capital in the advancement of technological know-how and a tool for building a nation in the era of globalization in the field of advertising management. Digital media is a tool for developing their operations, particularly in the sphere of advertising, but there is now still a lack of public awareness or marketers in marketing management. Keywords: Marketing, Management, Digital, Field

Kinerja Dinas Perindustrian dan Perdagangan Sumatera Utara Dalam Memperkuat Industri Kecil Menengah di Kota Medan Siska Junianti; Teguh Haikal Fitra; Muhammad Riduan; Zainarti Zainarti
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

The small business sector is one industry that is essential to the economy. Some of them take in workers, which greatly boosts local income. comparable to what occurred in Medan. One of the biggest cities in Indonesia is Medan, which ranks third after Jakarta and Surabaya. It cannot be separated from the difficulties SMEs face, though. There are many difficulties, such as a lack of tools and knowledge. In order to support the growth of small and medium-sized businesses, the Ministry of Industry and Trade of the city of Medan has implemented various performance and policy measures. The research methodology of choice is qualitative. The author ran an apprenticeship program at the North Sumatra province's industry and commerce office to gauge how successfully the government was handling this issue. According to the study's findings, specific instances of this performance include: 1) providing funds, 2) maintaining and improving infrastructure, 3) providing business information, 4) fostering networking relationships, 5) issuing business licenses, 6) offering business opportunities, 7) enhancing businesses, and 8) providing assistance to the community. Keywords : Small and Medium-Sized Enterprises, Performance, and Medan City

Implementasi Manajemen Kinerja Pemasaran pada Asuransi Aisha Alvia; Rina Aldila; Yohana Ariska Putri Nasution; Zainarti Zainarti
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

Businesses must retain their clients to remain profitable. The academic field of management marketing considers customer relationship management (CRM) to be best suited to achieve this, whereas communications management focuses more on public relations (PR). The aim of this study is to analyze theories in the two disciplines and derive a theory that integrates CRM and PR client retention frameworks. The framework was then tested in-depth interviews with short-term insurance clients and short-term insurance providers (brokers and direct insurance) in South Africa to obtain perspectives from both parties. The importance of some of the fundamental elements found in the literature is emphasized, the importance of two elements is questioned and it is established that there are three inconsistencies between what providers consider important for clients to retain and what clients consider necessary for them to remain in a relationship with the insurer. This probably explains the many failed client retention attempts of South African brokers and direct insurers. Six new CRM and/or PR elements, not found in the literature, are presented in the article for exploration in future research. To assist client retention in the highly competitive short-term insurance industry, the results are applied to the core principles of Niemann's (2005) SA strategic integrated communication (IC) implementation model. Finally, the authors present an integrated approach to client retention strategy in the South African short-term insurance industry, combining marketing and communication theory. Keywords: insurance, work management,

Peningkatan Produktivitas UKM Lontong Plastik Mini Modern di Desa Kolam Vega Liana; Rima Rizki Syahputri; Putri Ayuni; Gita Kurnia Sari Sembiring; Zainarti Zainarti
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

SMEs are small and medium enterprises owned by individuals or individual business entities. Small and Medium Enterprises (SMEs) have an important role in supporting the national economy. Therefore, SMEs need to get attention from the government and academics. Various processed food products are produced by SMEs. Lontong is one of the staple food products that we often encounter and consume. Lontong is made from rice wrapped in plastic, banana leaves and boiled. The majority of Lontong business owners continue to produce their goods using firewood and improvised tools. As a result, the quality and production capacity remain low. However, on this occasion the researchers conducted research on the mini Lontong UKM located in the village of Pond, Kab. Deli Serdang Kec. Percut Sei Tuan here, researchers see the production process for making rice cake at Mrs. Risna's house. The manufacturing process is very modern because it uses modern cooking utensils, namely using a gas stove and the cooking process takes 6 hours faster. The mini size of the lontong and the cheap and economical price makes it attractive for the public to buy the product and the owner distributes it to markets and online media such as social media and other online media. Keywords : Lontong UKM, Productivity, Production Marketing

Pengembangan Produk Melalui Strategi Pemasaran Produk Kopi Bubuk Dalam Meningkatkan Penjualan: Rifka Fachrina; Muhammad Andre Alkahfi; Nita Erdina; Indry Anggraini Putri; Zainarti Zainarti
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

, Nita Erdina3, Marketing strategy is a strategy designed to promote goods or services with the aim of making a profit. The purpose of this study is to find out how product development through product marketing strategies through ground coffee product marketing strategies in increasing sales of gem coffee powder products. This research is descriptive qualitative, this method is used so that the writer knows or describes the reality of the event under study. Which is where the aim of the research was to find out how a good marketing strategy is for the development of sales of gem coffee products. The results of the study show that Permata Kopi does not maximize its marketing strategy. The newly optimized strategy is the product strategy. It is better if the owner of Permata Kopi is able to reconfirm his strategy, expand the marker network and increase promotions so that people are aware of Permata Kopi products. Keywords: coffee, marketing strategy, product

Co-Authors Adinda Rizki Fadilah Aida Lasmi Aisha Alvia Anjali Marwiyah Siregar Anni Zuhro Syafrida Hasibuan Cahya Purwati Sinulingga Cindy Kumala Dewi Dinda Pratiwi Elfran Dinata Sitepu Ella Sri Wahyuni Ningsih Elya Ramadhani Tambunan Ervina Yulia Agkat Fadillatunnisa Fadillatunnisa Gita Kurnia Sari Sembiring Habilla Anshari Halimah Helmi Indah Simanjuntak Indah Simanjuntak Indry Anggraini Putri Kurnia Utami Pasi Muhammad Andre Alkahfi Muhammad Riduan Mutiara Sawitri Pane Nelsi Agustina Siburian Nita Erdina Putri Ayuni Rabiatun Adawiyah Rifaldi Ahmad Nasution Rifka Fachrina Rima Rizki Syahputri Rina Aldila Rio Rifki Panggabean Ruli Abror Sallimah Ika Putri Malau Sekar Sari Siska Junianti Sit Annisa Putri Siti Asiah Soibatul Aslamia Nasution Teguh Haikal Fitra Tri Azmi Ramadhani Vega Liana Yohana Ariska Putri Nasution Yohana Ariska Putri Nst, Yusnita Ulfah Munthe

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