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All Journal Mimbar Kampus Dakwatussifa: Journal of Da'wah and Communication
Anjali Marwiyah Siregar
UIN Sumatera Utara
Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Mimbar Kampus

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Analisis Faktor-Faktor Perilaku Konsumen Terhadap Keputusan Pembelian   Anjali Marwiyah Siregar; Nuri Aslami
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol 21 No 2 (2022): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Fakultas Tarbiyah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.069 KB) | DOI: 10.47467/mk.v21i2.884

Abstract

Understanding consumer behavior is very important for entrepreneurs, marketers, and advertising agencies. Understanding how and why consumers make buying decisions will be able to help marketers make the right decisions in their marketing. In this writing, using library research methods, namely research conducted through library materials in the form of scientific writings, journals, articles and research reports that have to do with the topic under study. The data collection technique used is by recording directly from sources of information related to this research. Keywords: Consumer Behavior, Purchase, Factors.
Co-Authors Anni Zuhro Syafrida Hasibuan Nuri Aslami Sallimah Ika Putri Malau Siti Asiah Zainarti Zainarti