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All Journal Islamika: Jurnal Keislaman dan Ilmu Pendidikan Jurnal Riset Bisnis dan Manajemen
Elvina Barutu
Universitas Prima Indonesia
Religion Economics, Econometrics & Finance Other

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Analisis Pengaruh Kualitas Produk, Persaingan Harga dan Kualitas Layanan Aplikasi terhadap Kepuasan Pengguna Layanan Aplikasi Online Shop di Kota Medan Elvina Barutu; Fedita Debyani Siahaan; Kalara Sukmawati br Simanjuntak
ISLAMIKA Vol 4 No 2 (2022): APRIL
Publisher : Pendidikan Agama Islam STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/islamika.v4i2.1724

Abstract

The purpose of this study is to test and analyze the effect of product quality, price competition and application service quality on user satisfaction of online shop application services in Medan City, the method in this study uses a quantitative approach and the nature of the research uses descriptive methods, the population in this study is customers. on the online shop application users in the Medan Tembung area as many as 139,249 people, the sampling technique used the slovin formula with a % error of 10% obtained 100 respondents used in this study, based on the results of SPSS data processing, the partial hypothesis results for the value of product quality have a tcount value of 4.513 > ttable 1.66105, price competition has a tcount value of 2.600 > ttable 1.66105 while the quality of application services has a tcount value of 3.272 > ttable 1.66105 which means product quality, price competition and application service quality have a positive and significant effect on user satisfaction of online shop application services in Medan City, while simultaneously the fcount value is (81.951) > ftable is (2.14) with a significant value of 0.000 < 0.10 which means product quality, price competition and application service quality have a positive and significant effect on user satisfaction of online shop application services in Medan City.
THE EFFECT OF PRICE, PRODUCT, SERVICE ON ONLINE SHOP SERVICE USER SATISFACTION Elvina Barutu; Fedita Debyani Siahaan; Kalara Sukmawati Simanjuntak; Hendra Jonathan Sibarani
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5834

Abstract

This study aims to determine the effect of price, product quality and application service quality on user satisfaction of online shop application services in Medan-Tembung District, this research method uses quantitative descriptive analysis, the population in this study is online shop application service users in Medan-Tembung District. as many as 146,534 people using a sample of 100 respondents, data analysis techniques using the F test, T test and multiple linear regression, it can be seen the magnitude of the influence of variations in user satisfaction of online shop application services in Medan-Tembung District can be seen from the coefficient of determination value is 71.9%. of 28.1% is influenced by other factors such as discount prices and application speed, based on the results of data analysis in this study shows that partially known variables of price, product quality and application service quality partially have a positive and significant effect on user satisfaction of online shop application services. in Medan-Tembung District.
Co-Authors Fedita Debyani Siahaan Hendra Jonathan Sibarani Kalara Sukmawati br Simanjuntak Kalara Sukmawati Simanjuntak