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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

Handry Sudiartha Athar

UNRAM

Author-ID : 4031589

Humanities Education Social Sciences Other

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ETIKA BISNIS E-COMMERCE BERDASARKAN MAQASHID SYARIAH PADA MARKETPLACE BUKALAPAK.COM Diniarti Novi Wulandari; Budi Santoso; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 1 (2017): JMM MARET 2017
Publisher : Master of Management, Mataram University

Islam has regulated all aspect of human life, one of them is e-commerce. During the development, the criminals also increase. This is because of a lot of violence of business ethics that is not in aware of five basics principles of life; religion, soul, descendents, logics, and wealth (maqashid sharia). The aim of this research to determine the implementation of business ethics and the implementation of maqashid sharia in Bukalapak.com. This research is using qualitative approach. To study the content, the writer analyzed the collected information through some evente registered in the websites of Bukalapak.com. The conclude this research is the implementation of business ethics have been done well as applied by Rasulullah SAW, as in maqashid sharia with four protection system has been applied to protect the rights of the customers. The recommendation of this research is that all regulation should be applied well. It is also necessary to make a board to control any transaction of e-commerce as to meet the principles of sharia and the regulation. Keywords : e-commerce, Bukalapak, business ethics, maqashid sharia

PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM Ari Wahyuddin; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 1 (2017): JMM MARET 2017
Publisher : Master of Management, Mataram University

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty. Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

PENGARUH SIFAT MATERIALISME, MOTIVASI HEDONIK TERHADAP IMPULSIVE BUYING DAN KECENDERUNGAN COMPULSIVE BUYING SECARA ONLINE DI KALANGAN MAHASISWA UNIVERSITAS MATARAM Rini Anggriani; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

This reasearch is aimed at determining the effect of materialism, hedonistic motive on the online impulsive buying and compulsive buying trend in students of Mataram University. This research is causality study using purposive sampling. The populations are all students of Mataram University and the samples are 120 selected students who have made online transaction purchasing fashion at least twice within the last three months. The data were analyzed with Structural Equation Modeling (SEM).The research showed that variable of materialism has positive and significant effect on the impulsive buying. The materialism also has positive and significant effect on the compulsive buying trend. Hedonistic motive has positive and significant effect on the compulsive buying trend. There is no effect of the impulsive buying on the online compulsive buying trend in the students of Mataram University. Key words: Materialism, Hedonistic Motive, Impulsive Buying, Compulsive Buying Trend.

ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG-WARUNG PECEL DI BLITAR Fitria Ika Agustina; Handry Sudiartha Athar; Rusdan Rusdan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Food business in Blitar develop from day to day in number, and this make the management of food business work harder to stay survival in the competition of the food business. This research is aimed at analyzing the effect of product quality, service quality, price, and location either partially or simultaneously on buying decision in pecel stall in Blitar. This research is associative study with quantitative approach. The sample were 100 respondents selected through purposive sampling. The data were collected through questionnaires. The collected data were analyzed with multiple linear regression. The research showed that product quality, service quality, price, and location have effect either partially or simultaneously on buying decision in pecel stall in Blitar and product quality is most dominant variable to affect the buying decision in pecel stall in Blitar. The management of the stall are suggested that they improve the product quality to make the buyer buying decision.Keyword : product quality, service quality, price, location, buying decision

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP PRODUCT KNOWLEDGE DAN LOYALTY INTENTION PADA NASABAH PT. BANK BNI SYARIAH CABANG MATARAM Magma Zulfiqar Ismail; Sulhaini Sulhaini; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 3 (2019): JMM September 2019
Publisher : Master of Management, Mataram University

This study aims to determine the effect of Customer Relationship Management on Product Knowledge and Customer Loyalty Intention PT. Bank BNI Syariah Mataram Branch. And to find out the effect of Product Knowledge on Customer Loyalty Intention, PT. Bank BNI Syariah Mataram Branch. The type of research used is causality with a non purposive sampling technique. The population in this study is the customer of PT. Bank BNI Syariah Mataram Branch in the past year amounted to 100 respondents with data collection techniques using questionnaires. Data analysis uses path analysis with the help of Structural Equation Modeling (SEM) with AMOS Software.The results of the study show that; Customers Relationship Management (CRM) has a positive and significant effect on Product Knowledge at the BNI BNI Syariah Bank Branch. Product Knowledge has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch. Customers Relationship Management (CRM) has a positive and significant influence on consumer Loyalty Intention at the BNI BNI Syariah Bank Branch.Keywords : Customers Relationship Management (CRM), Product Knowledge dan Loyalty Intention

OBSERVASI KEPUTUSAN BERKUNJUNG WISATAWAN PADA KAWASAN TAMAN WISATA ALAM GUNUNG TUNAK BERDASARKAN PENGARUH CITRA DESTINASI, PRODUK WISATA, DAN EWOM Rionaldi Gigih Imam Pratama; Handry Sudiartha Athar; Lalu Muhammad Furkan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Taman Wisata Alam Gunung Tunak is located in Mertak Village, Pujut, Central Lombok, West Nusa Tenggara. Taman Wisata Alam Gunung Tunak has various potential tourist objects. This study aims to explain the influence of tourism products and electronic word of mouth on the decision to visit with destination images as a mediating variable in Gunung Tunak Nature Park. This research is a causal and associative research through a quantitative approach. The population in this study are visitors who visit the Taman Wisata Alam Gunung Tunak. The sample used in this study were 109 respondents with accidental sampling method. Based on the results of the analysis of the influence of tourism products and e-WOM on visiting decisions, it is concluded that the variables of tourism products and e-WOM have a significant positive effect on the variable of tourist decisions to visit in Taman Wisata Alam Gunung Tunak. Then the tourism product variables and e-WOM have a positive effect on the image of the destination, and the variable of destination image has a positive effect on the decision to visit. In addition, the variable of destination ctra also partially mediates the effect of wsata and e-WOM products on the decision to visit tourists.Keywords:Tourism Product, Electronic Word of Mouth, Destination Image, and Visit Decision

Co-Authors Agustina, Fitria ika Ari Wahyuddin Budi Santoso Diniarti Novi Wulandari Lalu Muhammad Furkan Magma Zulfiqar Ismail Rini Anggriani Rionaldi Gigih Imam Pratama Rusdan Rusdan Sulhaini Sulhaini

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