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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Muttaqillah Muttaqillah
FEB UNRAM
Humanities Education Social Sciences Other

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ANALISIS STRATEGI MEMBANGUNBRAND IMAGE HALAL TOURISMKECAMATAN SAMBELIA KABUPATEN LOMBOK TIMUR Muttaqillah Muttaqillah; Zainal Abidin; Lalu Adi Permadi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 1 (2018): JMM Maret 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.333 KB) | DOI: 10.29303/jmm.v7i1.403

Abstract

The purpose of this research was to develop marketing communication strategy for building the brand image of halal tourism in Sambelia District of East Lombok Regency. The design used in this research based on qualitative approach. The results of this study indicated that marketing communication strategy already exists in building a brand image of halal tourism in Sambelia District, East Lombok Regency. Marketing communication strategy appropriately in accordance with the internal and external environmentalconditions used to build a brand image of halal tourism in Sambelia District, East Lombok Regency is a Strategy of Development and Communication of Halal Tourism Market and Maintaining Variety of Tourism Attraction in East Lombok, Promotion Strategy with Branding Pesona Halal Lombok Timur and Marketing Communication Strategy with branding of Halal tourism for East Lombok either through internet and tourism exhibition.Keywords:marketing communication strategy, brand image, halal tourism, Sambelia District, East Lombok Regency
Co-Authors Lalu Adi Permadi zainal abidin