Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Lalu Adi Permadi
FEB UNRAM
Humanities Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS STRATEGI MEMBANGUNBRAND IMAGE HALAL TOURISMKECAMATAN SAMBELIA KABUPATEN LOMBOK TIMUR Muttaqillah Muttaqillah; Zainal Abidin; Lalu Adi Permadi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 1 (2018): JMM Maret 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.333 KB) | DOI: 10.29303/jmm.v7i1.403

Abstract

The purpose of this research was to develop marketing communication strategy for building the brand image of halal tourism in Sambelia District of East Lombok Regency. The design used in this research based on qualitative approach. The results of this study indicated that marketing communication strategy already exists in building a brand image of halal tourism in Sambelia District, East Lombok Regency. Marketing communication strategy appropriately in accordance with the internal and external environmentalconditions used to build a brand image of halal tourism in Sambelia District, East Lombok Regency is a Strategy of Development and Communication of Halal Tourism Market and Maintaining Variety of Tourism Attraction in East Lombok, Promotion Strategy with Branding Pesona Halal Lombok Timur and Marketing Communication Strategy with branding of Halal tourism for East Lombok either through internet and tourism exhibition.Keywords:marketing communication strategy, brand image, halal tourism, Sambelia District, East Lombok Regency
IDENTIFIKASI FAKTOR-FAKTOR PENENTU STRATEGI PEMASARAN DESA WISATA BANYUMULEK Lalu Adi Permadi; Nur Aida Arifah Tara; G. A. Sri Oktariyani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 4 (2022): JMM November 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v11i4.751

Abstract

This research is aimed to identify determinant factors of Banyumulek rural tourism marketing strategy. This research was qualitative research that used descriptive techniques and SWOT analysis as its tools. The participants chosen by a purposive sampling method. The data was collected by using observation, interview, documentation, and library study. The result of the research showed that there were 13 internal factors and 8 external factors which became the determinant factors of Banyumulek rural area marketing strategy. These factors were divided into nine Strengths, four Weaknesses, four Opportunities, and four Threats. The main Strength of the village was the ability of village craftsmen to produce traditional pottery. The prime weakness of the rural tourism area was low tourism facility. Meanwhile the Banyumulek village main opportunity was market opportunity at home and abroad; and the prime threat to the Banyumulek Tourism Village is the decrease in the use of earthenware products due to the fading of cultural customs and local wisdom values. Keywords: Rural; Tourism; Internal factors; External factors
Co-Authors G. A. Sri Oktariyani Muttaqillah Muttaqillah Nur aida Arifah Tara zainal abidin