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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Layla Vidatul Ula
Faculty of Economics and Business, Mataram University
Humanities Education Social Sciences Other

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PENGARUH e-WOM DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI KE PANTAI SENGGIGI DI TENGAH WABAH COVID-19 Lalu Adi Permadi; Layla Vidatul Ula; Dwi Putra Buana Sakti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.013 KB) | DOI: 10.29303/jmm.v9i2.550

Abstract

This study aims to determine the effect of the Electronic Word of Mouth variable and destination image on the interest of tourists visiting Senggigi beach. This type of research is an associative research with a quantitative approach. The population in this study is archipelago tourists who have visited Senggigi beach with a total sample of 100 respondents. The analysis showed that the Electronic Word of Mouth variable (EWOM) influenced the interest of tourists visiting Senggigi Beach and the destination image variable influenced the interest of tourists visiting Senggigi Beach.Keywords:Electronic Word of Mouth (EWOM), Destination Image, Revisiting Interest.
Co-Authors Dwi Putra Buana Sakti Lalu Adi Permadi