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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Lalu Ferdi Ferdiansyah
MM UNRAM
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PARTISIPASI KELOMPOK SADAR WISATA DALAM PENGEMBANGAN PARIWISATA HALAL DI DESA SESAOT KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Hermanto Hermanto; Siti Nurmayanti; Muhammad Ma'ruf; Noni Antika Khairunnisah; Lalu Gde muhamad Subhan; Vina Ayu Hidayati; Lalu Ferdi Ferdiansyah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4 (2020): JMM November 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (848.722 KB) | DOI: 10.29303/jmm.v9i4.594

Abstract

This research is qualitative and quantitave research of Considered Tourist Group Participation of Halal Tourism Development at Sesaot Village, Narmada, West Nusa Tenggara. The result of research shows that the Tourist Group Participation is enthusiast, seen from the initiative of Tourist Group, destination managerial, empowerment and community participation. There two factors in this research such as  supporting and inhibiting factors. The supporting factor is obtanied from outside they are natural resources, the role and support of the government and the involvement of Tourist Group which is the sustainable tourism observatory (STO), the driving force and support for Tourist Group to develop and exploit their tourism potential at Sesaot village. Currently,  Sesaot tourism is already reached of utilizing the results. While, the inhibiting factors is the lack of understanding and knowledge of Tourist Group about tourism and the lack of funds.Keywords :Considered Tourist Group Participation, Halal Tourism Development, Sesaot Village.
PENERAPAN KONSEP PARIWISATA HALAL PADA CITRA MEREK PULAU LOMBOK Lalu Ferdi Ferdiansyah; Sulhaini Sulhaini; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (965.737 KB) | DOI: 10.29303/jmm.v9i4a.619

Abstract

This study aims to examine the effect of the application of the halal tourism concept on the brand image of Lombok Island as the island of a thousand mosques on the decision to visit for the millennials tourists at the Mataram Islamic center. The research method uses associative research methods with a quantitative approach. The results of this study indicate that the halal tourism concept variable had a positive and significant effect on the visiting decision variable, as well as the brand image variable which had a positive and significant impact on the visit decision variable, the halal tourism concept variable had a positive yet insignificant effect on the visiting decision. The Mataram Islamic center mosque is an icon of Lombok Island and has been named as the best mosque at the national level in 2020. With the achievements received by the Islamic Center Mataram Mosque, the management must be able to maintain the trust that had been entrusted by the community and tourists. In addition, the West Nusa Tenggara Government needs to carry out more activities to introduce tourist destinations in NTB, especially Islamic center attractions.Keywords:Halal tourism, brand image, visited decision, millennial tourists, Lombok island
Co-Authors Handry Sudiartha Athar hermanto hermanto Khairunnisah, Noni Antika Lalu Gde muhamad Subhan Muhammad Ma'ruf Nurmayanti, Siti Sulhaini Sulhaini Vina Ayu Hidayati