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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Khazanah Sosial
Akhmad Saufi
Mataram University
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENERAPAN ANALISIS KONTEN PADA PERAN WIRAUSAHAWAN SOSIAL MUDA DALAM UPAYA PENGEMBANGAN PARIWISATA HALAL YANG BERKELANJUTAN Baiq Nanda Aulia; Baiq Handayani Rinuastuti; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.182 KB) | DOI: 10.29303/jmm.v9i4a.604

Abstract

This study aims to see how to conduct an analysis in a phenomenon which is to find the role of young social entrepreneurs in the development of sustainable tourism efforts on the Lombok Island with a content analysis approach. Data collection was carried out through observation, interviews and documentation on young social entrepreneurs on the Lombok Island. The results of the study obtained 3 categories, 8 themes and 16 topics through open and axial coding processes. This study reveals 3 main roles of social entrepreneurs, namely as a stimulator, resource sustainability protector and quality assurance of sustainable halal tourism. This study provides a reference for scientific development in qualitative research methods and a gap for future research.Keywords :Content analysis; young social entrepreneurs; halal tourism; sustainable tourism.
Community-Based Tourism to Support Sustainable Tourism: Comparative Study in Sesaot (Indonesia) and Ban Na San (Thailand) Nabila Putri Azahra; Akhmad Saufi; Embun Suryani
Khazanah Sosial Vol. 7 No. 3 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i3.48571

Abstract

This study explores the dynamics of community-based tourism (CBT) as a pathway to sustainable development in two culturally distinct Southeast Asian contexts: Sesaot Village in Lombok Barat, Indonesia, and Ban Na San District in Surat Thani, Thailand. Employing a qualitative case study approach, this research integrates triangulated data from interviews, observations, and document analysis, framed through a source-by-triangulation method. This study adopts content analysis and finds for: (1. Community participation and empowerment); (2. Sustainable governance and institutional synergy); (3. Capacity building and socio-cultural benefits); (4. Local challenges and institutional barriers). The findings reveal that while Sesaot relies heavily on informal leadership, cultural values, and grassroots participation, Ban Na San operates within a more structured and state-supported tourism governance framework. Despite these differences, both communities exhibit strong local identity, willingness to innovate, and a commitment to sustainability. The study concludes that CBT is most effective when it empowers communities through inclusive governance, sustained capacity-building, and locally relevant tourism strategies. These findings contribute to theoretical discussions on grassroots development and offer practical implications for CBT implementation.
Co-Authors Baiq Handayani Rinuastuti Baiq Nanda Aulia Embun Suryani Nabila Putri Azahra