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Baiq Nanda Aulia
Mataram University
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PENERAPAN ANALISIS KONTEN PADA PERAN WIRAUSAHAWAN SOSIAL MUDA DALAM UPAYA PENGEMBANGAN PARIWISATA HALAL YANG BERKELANJUTAN Baiq Nanda Aulia; Baiq Handayani Rinuastuti; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.182 KB) | DOI: 10.29303/jmm.v9i4a.604

Abstract

This study aims to see how to conduct an analysis in a phenomenon which is to find the role of young social entrepreneurs in the development of sustainable tourism efforts on the Lombok Island with a content analysis approach. Data collection was carried out through observation, interviews and documentation on young social entrepreneurs on the Lombok Island. The results of the study obtained 3 categories, 8 themes and 16 topics through open and axial coding processes. This study reveals 3 main roles of social entrepreneurs, namely as a stimulator, resource sustainability protector and quality assurance of sustainable halal tourism. This study provides a reference for scientific development in qualitative research methods and a gap for future research.Keywords :Content analysis; young social entrepreneurs; halal tourism; sustainable tourism.
Co-Authors Akhmad Saufi Baiq Handayani Rinuastuti