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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Nouria Rahmawati
Faculty of Economics and Business, Mataram University
Humanities Education Social Sciences Other

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THE INFLUENCE OF ATTRACTION, LOCATION, AND SERVICE QUALITY ON REVISIT INTENTION TO SESAOT RURAL TOURISM Nouria Rahmawati; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1138.59 KB) | DOI: 10.29303/jmm.v10i1A.636

Abstract

This study aims to determine Attraction, Location, and Service Quality influence on Revisit Intention to Sesaot Rural Tourism Area, Narmada District, West Lombok Regency, and West Nusa Tenggara. The respondents were tourists who had visited Sesaot Rural Tourism. The data collection method is a survey sample with sampling techniques using purposive sampling with a total sample of 100 people—data collection techniques using questionnaires with data collection tools using questionnaires that tested validity and reliability. The analytical technique used is multiple linear regression. The results showed that the Attraction variable does not affect Revisit Intention. As for location variables also do not affect Revisit Intention. On the other side, service quality affects Revisit Intention. Keywords:Attraction, Location, Service Quality, Revisit Intention
Co-Authors Baiq Handayani Rinuastuti Lalu Adi Permadi