Article Per Year (5 Year)
p-Index From 2021 - 2026
4.49
P-Index
This Author published in this journals
All Journal Journal The Winners Journal of Indonesian Tourism and Development Studies JSEH (Jurnal Sosial Ekonomi dan Humaniora) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Gema Ngabdi Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pepadu Jurnal Abdi Anjani Journal of Sharia Economy and Islamic Tourism ZEBMAR
Baiq Handayani Rinuastuti, Baiq Handayani
Faculty Of Economic And Business, University Of Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan Terhadap Minat Menggunakan Dompet Digital OVO Atriani, Atriani; Permadi, Lalu Adi; Rinuastuti, Baiq Handayani
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol 6, No 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : LPPM Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v6i1.78

Abstract

This study aims to determine the effect of the effect of perceived benefits and ease of use on the interest in using an OVO digital wallet. This type of research is associative research using survey sample data collection methods and nonprobability sampling techniques. The number of samples used in this study were 100 respondents. Data analysis method used is multiple linear regression analysis and goodness of fit test (t test, f test and  ). The results showed the variable Perception of Benefits and Ease of Use had a positive and significant effect on Interest in Using OVO Digital Wallets. This is evidenced by the positive relationship between the variables of Perception of Benefits and Ease of Use which are factors driving interest. In addition to the benefits and ease of display on the features are also very influential because by beautifying or beautifying the appearance of features consumers will feel happy when making payment transactions using an OVO digital wallet. In addition to displaying the company's features, it must also be more aggressive in providing various kinds of promos, discounts and free vouchers that can attract consumers to use the OVO digital wallet application.
ANALISIS SIKAP KONSUMEN TERHADAP BRAND CLOTHING LOKAL LOMBOK (Study Pada Konsumen Di Wilayah Kota Mataram) Kusudyadmoko, Masyhur; Permadi, Lalu Adi; Rinuastuti, Baiq Handayani
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol 5, No 1 (2019): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : LPPM Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v5i1.31

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh untuk untuk mengetahui dan menganalisa sikap konsumen terhadap brand clothing lokal Lombok. Jenis penelitian ini adalah kuantitatif yang bersifat deskriptif.. Populasi pada penelitian ini adalah Konsumen brand clothing lokal Lombok di wlayah Kota Mataram. Jumlah sampel sebanyak 100 orang. Teknik pengumpulan data dilakukan menggunakan angket, dokumentasi, dan wawancara, sedangkan alat pengumpulan data menggunakan kuesioner. Alat analisis yang dugunakan adalah Fishbein Attitude Model . Hasil penelitian menunjukkan bahwa:1. Tanggapan atau sikap konsumen di Kota Mataram terhadap atribut desain, merek, kualitas, dan model brand clothing lokal Lombok sangat baik atau positif.2. Setelah dilakukan uji analisa sikap konsumen terhadap brand clothing lokal Lombok, responden menganggap  hal  yang  paling  dipertimbangkan pertama kali dalam melakukan pembelian produk brand clothing lokal Lombok adalah Desain, kemudian penilaian selanjutnya adalah Merek, Kualita, dan yang paling terakhir adalah Model dari produk itu sendiri.3. Pada saat konsumen melakukan evaluasi setelah melakukan pembelian, atribut Merek, Kualitas, dan Model mengalami kenaikan positif. Akan tetapi pada atribut Desain mengalami sedikit penurunan setelah konsumen melakukan evaluasi, hal ini menunjukkan walaupun atribut Desain memiliki nilai paling tinggi diantara atribut yang lain namun masih mengalami sedikit penurunan setelah konsumen evaluasi pembelian produk
PENETAPAN POSISI DI BENAK KONSUMEN (POSITIONING) MUSEUM NEGERI NTB BERDASAR PERSEPSI PENGUNJUNG khairany, Kurnia; Saufi, Akhmad; Rinuastuti, Baiq Handayani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 6, No 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v6i2.131

Abstract

This study aimed to determining the positioning of the State Museum of West Nusa Tenggara based on visitor’s perception. The research method used was qualitative approach with data collecting through interview, observation and documentation. Informants is selected by accidental sampling technique. Data  from  interviews  with 20  informants  were  analyzed  using content analysis method. The  results  showed  that  the  State  Museum  of  West  Nusa  Tenggara  hada positioning as edutainment with dimensions of value, uniqueness, credibility, sustainability and conformity. The museum should consider the desire and needs of visitors with the main purpose of the museum, which is to present the mission of education as well as entertainment to the public. Thus, the Museum of West Nusa Tenggara is expected to be a place to gain knowledge and experience as well as recreation that reaches all levels of society. The most important contribution of this study is the positioning model of the State Museum of West Nusa Tenggara based on the perception of visitors i.e. edutainment concept to become a pioneer for further empirical research. It is expected that in the future the managerial of West Nusa Tenggara State Museum can increase visit to the museum. Keywords: Museum, positioning, visitor perceptions, edutainment
PENGARUH RELIGIUSITAS TERHADAP PERILAKU MEMILIH BANK SYARIAH MELALUI KEPERCAYAAN MEREK (Studi Pada Nasabah Bank Syariah di Kota Mataram) Baiq Handayani Rinuastuti; Sri Darwini; Eka Agustiani; Imanuella Romaputri Andilolo
Distribusi - Journal of Management and Business Vol. 6 No. 2 (2018): Distribusi, September 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v6i2.20

Abstract

Religion is an invaluable factor in understanding culture as it is the most universal and influential social institution as well as it serves a significant role in attitude, values, and behaviour. There has been a lack of research that includes roles of religion as cultural element in terms of consumer behaviour especially using religiosity as its estimator. This research intents to analyze the relationship between an individual’s level of religiosity towards his/her behaviour in choosing a syariah bank, and to provide deeper understanding of the relation between religiosity, brand trust, and consumer behaviour. Location for the research is Mataram City with 100 respondents. Path analysis result proves that religiosity has a significant positive influence both directly and indirectly on the respondents’ decision to choose syariah banking. This finding supports the need for more understanding of religion as sub-culture, target markets and the importance of brand as company strategy in industrial positioning.
PENGARUH ORIENTASI BUDAYA PENGHINDARAN KETIDAKPASTIAN TERHADAP GAYA BELANJA PADA WISATAWAN NUSANTARA Baiq Handayani Rinuastuti; Rusdan Rusdan; Junaidi Sagir; Darwini Darwini
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 4 (2018): JMM November 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.515 KB) | DOI: 10.29303/jmm.v7i4.346

Abstract

This research aim is to get a depth understanding to the potential of difference in shopping style related to the culture orientation to avoid uncertainty in the tourist group. This research was conducted in three tourist sites, namely: Senggigi Beach, Gili Terawangan, and Kuta Beach. With Manova analysis known that tourists who have high uncertainty avoidance orientation tend to have decision-making style that prioritizes; quality, value, well-known brand, loyal to the brand, and confusion because of the many options. While at Travelers who have low uncertainty avoidance orientation tend to have a decision-making style that characterized expenditure: fashion consciousness, orientation recreational, and impulsive. By knowing the relationship between uncertainty avoidance cultural orientation and style tourist spending will bring enormous benefits to the tourism industry and government in promoting the activities of tourist spending, especially for the domestic market segment. Tujuan penelitian ini adalah untuk mendapatkan pemahaman yang mendalam terhadap potensi perbedaan gaya belanja yang terkait dengan orientasi budaya untuk menghindari ketidakpastian dalam kelompok wisatawan. Penelitian ini dilakukan di tiga lokasi wisata, yaitu : senggigi beach, termasuk gili terawangan dan pantai kuta. Dengan analisis manova tahu bahwa wisatawan yang memiliki ketidakpastian tinggi penghindaran orientasi cenderung memiliki gaya pengambilan keputusan yang mengutamakan; kualitas, nilai, merek terkenal, setia kepada merek dan kebingungan karena banyaknya pilihan. Sementara pada wisatawan yang memiliki orientasi penghindaran ketidakpastian rendah cenderung memiliki keputusan-membuat gaya yang dicirikan pengeluaran : Mode kesadaran, orientasi rekreasi dan impulsif. Dengan mengetahui hubungan antara ketidakpastian penghindaran budaya orientasi dan gaya pengeluaran wisata akan membawa manfaat besar bagi industri pariwisata dan pemerintah dalam mempromosikan kegiatan wisata belanja, terutama untuk pasar domestik segmen.Keywords :Shopping style, uncertainty avoidance, domestic travelers
PENERAPAN ANALISIS KONTEN PADA PERAN WIRAUSAHAWAN SOSIAL MUDA DALAM UPAYA PENGEMBANGAN PARIWISATA HALAL YANG BERKELANJUTAN Baiq Nanda Aulia; Baiq Handayani Rinuastuti; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.182 KB) | DOI: 10.29303/jmm.v9i4a.604

Abstract

This study aims to see how to conduct an analysis in a phenomenon which is to find the role of young social entrepreneurs in the development of sustainable tourism efforts on the Lombok Island with a content analysis approach. Data collection was carried out through observation, interviews and documentation on young social entrepreneurs on the Lombok Island. The results of the study obtained 3 categories, 8 themes and 16 topics through open and axial coding processes. This study reveals 3 main roles of social entrepreneurs, namely as a stimulator, resource sustainability protector and quality assurance of sustainable halal tourism. This study provides a reference for scientific development in qualitative research methods and a gap for future research.Keywords :Content analysis; young social entrepreneurs; halal tourism; sustainable tourism.
PENGEMBANGAN PARIWISATA HALAL DESA SETANGGOR Feriyadin Feriyadin; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1038.769 KB) | DOI: 10.29303/jmm.v10i1A.628

Abstract

Setanggor tourism managers make halal tourism as a new innovation in the development of tourist villages. The value of Islamic law as a reference for the development of halal tourism in Setanggor Village. However, in the development of the tourism industry in Setanggor Village, it is inseparable from the challenges, namely the low participation of youth at the planning and decision-making stages to develop tourism, and youth prefer to seek income outside their area because of economic conditions in the village are not yet supported, so local youth are less participating in developing tourism in the environment. This shows that the readiness of human resources (especially youth) in developing halal tourism is still inadequate. The research data were analyzed using a qualitative approach through in-depth interviews, direct observation, and documentation support related to the research objectives. In-depth interviews were conducted with 6 Tourism Managers and 1 Head of Setanggor Village, then the interview data were recorded and continued with analysis using content analysis.The results of this study indicate that the management of the Setanggor tourism village offers a unique travel experience by enjoying natural attractions; arts-cultural attractions; local food attractions; and halal tourist attractions. The tour packages offered as tourism products are local activities, nature, and the unique traditions / culture of the Muslim community in Setanggor tourist destinations as an effort to attract domestic tourists and foreign tourists, both Muslim and non-Muslim. The presence of Halal tourism concept in the development of tourism in Setanggor Village is an effort to foster an entrepreneurial spirit in tourism and cultural preservation of the local community whose activities are inseparable from religious factors, namely Islam.Keywords:Halal Tourism, Tourism Village, Setanggor Village. 
THE INFLUENCE OF ATTRACTION, LOCATION, AND SERVICE QUALITY ON REVISIT INTENTION TO SESAOT RURAL TOURISM Nouria Rahmawati; Lalu Adi Permadi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1138.59 KB) | DOI: 10.29303/jmm.v10i1A.636

Abstract

This study aims to determine Attraction, Location, and Service Quality influence on Revisit Intention to Sesaot Rural Tourism Area, Narmada District, West Lombok Regency, and West Nusa Tenggara. The respondents were tourists who had visited Sesaot Rural Tourism. The data collection method is a survey sample with sampling techniques using purposive sampling with a total sample of 100 people—data collection techniques using questionnaires with data collection tools using questionnaires that tested validity and reliability. The analytical technique used is multiple linear regression. The results showed that the Attraction variable does not affect Revisit Intention. As for location variables also do not affect Revisit Intention. On the other side, service quality affects Revisit Intention. Keywords:Attraction, Location, Service Quality, Revisit Intention
Alih Teknologi Teknik Pewarnaan Menggunakan Antosianin Berbasis Ph Untuk Kain Tenun Khas Lombok Dhony Hermanto; Nurul Ismillayli; Baiq Handayani Rinuastuti; Ulul Khairi Zuryati; Handa Muliasari; Qurnia Aini; Bela Azkiana; Ni Kadek Intan Wulan Sinta Dewi
Jurnal Gema Ngabdi Vol. 4 No. 3 (2022): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v4i3.261

Abstract

Dyeing woven yarn using natural dyes is increasingly popular, but the process is complicated, color consistency is low, fades easily and color choices are limited. Service activities in Sukarara Village in the form of socialization and assistance on coloring techniques using pH-based anthocyanins (acidity degrees) were carried out as a solution to these problems. By varying the pH of the anthocyanin solution using buffer 2-10 followed by fixation/mordanting, more color variations (one type of plant extract), consistency and color resistance were achieved. The activity partners are 20 members of the Subahnale Tourism Awareness Group (Pokdarwis). Activities include FGD, interviews, socialization, mentoring and evaluation. The activity was carried out well without significant obstacles with an increase in the average value of partners from 55 to 87. It is hoped that Pokdarwis can synergize with the village government for the sustainability of activities so that the role of woven fabrics positively contributes to the community welfare.
PENDEKATAN PARIWISATA BERKELANJUTAN PADA INDUSTRI KERAJINAN TENUN SUKARARA LOMBOK TENGAH Dhony Hermanto; Nurul Ismillayli; Baiq Handayani Rinuastuti; Ulul Khairi Zuryati; Fahrurazi Fahrurazi; Ahmad Wirahadi; Handa Muliasari
Jurnal Abdi Insani Vol 9 No 4 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i4.748

Abstract

Sukarara Village as a weaving center village in Lombok is expected to be one of the attractions for tourists visiting Lombok. Weaving skills are passed down from generation to generation to the women of Sukarara Village so that they are able to produce very good quality woven fabrics. The management of the Sukarara weaving tourism village is under the coordination of the Kelompok Sadar Wisata (Pokdarwis) Subahnale, especially the marketing of woven fabrics. Unfortunately, their knowledge and business management skills are still limited so they require assistance and training to have good management knowledge in terms of production, human resources, finance and marketing as a form of community service activities (PKM). PKM activities are carried out through outreach and training to partners, starting with a survey of partner conditions (through FGDs and interviews), then business management training (production, human resources, marketing and finance) and evaluating partner knowledge based on test scores. Partners are also introduced to SWOT analysis in order to evaluate the condition of the business so that it keep going and growing. The evaluation results showed that the implementation of socialization and training by the PKM team in general has been running quite effectively. This is indicated by the increase in the average score of partners' knowledges of business management including production, human resources, finance and marketing. The active involvement and enthusiasm of the participants were observed during the activity. The sustainability of this program needs to be pursued by Pokdarsis Subahnale while still receiving direction from the PKM implementation team so that the role of Sukarara Village as a weaving tourism village is more apparent in improving the welfare of its people.
Co-Authors Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Yoga Pratama Agusdin Ahmad Wirahadi Akhmad Saufi Akhmad Saufi Arinda Cahya Farizna Atriani Atriani Atriani, Atriani Azwar, Sabina Jannatin Rizka Baiq Fahmi Ilmiati Baiq Nanda Aulia Balqies, Siti Adhwa Neysa Bela Azkiana Bq. Saripta Wijimulawiani Darwini Darwini Dedi Kurniawan Dhony Hermanto Didy Ika Supryadi Dwi Putra Buana Sakti Eka Agustiani Erwan, Muhammad Fahrurazi Fahrurazi Fatihin, Muhammad Khairul Fatika, Baiq Deria Ayuning Feriyadin Furkan, Lalu M. Furkan, Lalu Muh Genadi, Yeldy Dwi Handa Muliasari Herman, Lalu Edy Himawan Sutanto Husni, Vici Handalusia Ibrahim, Isra Dewi Kuntary Imanuella Romaputri Andilolo Irany, Raden Bagus Faizal Juan Kurnia Junaidi Sagir khairany, Kurnia Khairunnisa Khairunnisa Kusudyadmoko, Masyhur Lalu Adi Permadi Lalu Adi Permadi Lalu M. Furkan Marsanda, Sharla Masyhur Kusudyadmoko Mohammad Najib Roodhi Muhammad Akhyar Muhammad Mujahid Dakwah Ni Kadek Intan Wulan Sinta Dewi Ni Made Jiantisusari Ni Nyoman Juni Artiniwati Nouria Rahmawati Nurmayanti, Siti Nuzul Hidayat, Nuzul Nyoman Selsa Mustika Putri Paranata, Adika Permadi, Lalu Adi Putra, Taufan Handika Putri, Ni Wayan Pramesti Putri, Yuwida Qurnia Aini Rohmiati Rusdan Rusdan Saddam Husein Saputra, Alga Doni SARIFUDIN Septiani, Emilia Septiani, Wiwinda Siti Aisyah Hidayati Sri Darwini Sugianti, Nelly Sulhaini Sulhaini Sulhaini Sulhaini Suryani, Embun Ulul Khairi Zuryati Ulul Khairi Zuryati Wafik, Ahmad Zaenal Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang