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All Journal jurnal niara Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Pertanian Agros Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Media Akademik (JMA) Santri : Jurnal Ekonomi dan Keuangan Islam Journal of Accounting, Economics, and Business Education
Ira Wahyuni
Jambi University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal SEPA (Social Economic and Agribusiness Journal)

 1 
KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI Yanita, Mirawati; Wahyuni, Ira
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 17, No 2 (2021): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v17i2.43144

Abstract

This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.
Co-Authors Aprizal Aprizal Athaya Hargita Elke Dwi Soraya Erwin Faraisha Syahryanna Harry Febri Kevin Laffran Simanjutak Mira Wati Yanita Mirawati Yanita Muammar Khaddafi Rayyan Firdaus Rijal, Abdul Rizki Zaskiyah Daulay Saidin Nainggolan, Saidin Samsinar Zuhra Quratul Aini