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All Journal Specta Journal of Technology Movere Journal Jurnal REKOMEN (Riset Ekonomi Manajemen)
Wendy Souisa
Politeknik Negeri Ambon
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science

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Manajemen Kompensasi dan Kinerja Karyawan pada Industri Makanan Wendy Souisa
Movere Journal Vol 4 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v4i1.233

Abstract

This study aims to determine the effect of compensation management on employee performance in the food and beverage industry in Makassar. From this study found that there is a significant influence between compensation management on the performance of employees of the food and beverage industry in Makassar City. With the calculated F value of 19.116 and R square of 0.165. This study found that management and employees must be able to implement an effective compensation policy that can be mutually beneficial. This finding proves that there is a significant relationship between compensation management and employee performance, where employee performance depends on planning, implementing and controlling effective compensation management.
Green Life Style Sebagai Mediator Ecoliteracy dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen di Kota Ambon Saul Ronald Jacob Saleky; Wendy Souisa
SPECTA Journal of Technology Vol. 1 No. 2 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (996.238 KB) | DOI: 10.35718/specta.v1i2.76

Abstract

To meet the needs and desires, consumers make decisions on the purchase of certain products. In making decisions, consumers are affected and consider many factors. This study aims to examine and analyze the effect of ecoliteracy and green product knowledge to the green lifestyle and purchasing decisions, either directly or indirectly. These results indicate that all independent variables have an effect on the dependent variable. Eco-literacy and green product knowledge have a direct influence on the green lifestyle and purchasing decisions. Furthermore, green lifestyle has a direct influence on consumer purchasing decisions in Ambon City. Similarly eco-literacy and green product knowledge has no direct influence on purchasing decisions through a green lifestyle. These results indicate that the directly effect of eco-literacy and green product knowledge was greater than the indirectly effect of through a green lifestyle. This means that the consumer's decision to buy a green product is more influenced by eco-literacy and green product knowledge than green lifestyle. Therefore, in order to encourage consumers more broadly to make purchases of green product, it would be better and easier for marketers and or manufacturers to enhance the eco-literacy and green product knowledge of the consumer.
The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia Loso Judijanto; Wendy Souisa; Arief Yanto Rukmana; Keni Kaniawati; Okta karneli
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1177

Abstract

This research investigates the various factors influencing customer satisfaction in Indonesia's context of Micro, Small, and Medium Enterprises (MSMEs). By examining the interaction between organizational culture, digital marketing strategy, service quality, and environmental sustainability, this study aims to explain how these elements collectively influence customer satisfaction. Data was collected from 300 Indonesian MSMEs and their customers and analyzed using Smart-PLS 4. The results showed a significant positive relationship between these factors and customer satisfaction. Organizational culture, digital marketing strategy, service quality, and environmental sustainability have different but interconnected roles in shaping customer satisfaction in Indonesian MSMEs. The findings provide valuable insights for MSMEs in Indonesia, showing that developing a customer-centric culture, implementing effective digital marketing strategies, maintaining high service quality standards, and integrating sustainability practices can improve customer satisfaction and contribute to business growth and competitiveness in this dynamic market.
Co-Authors Arief Yanto Rukmana Loso Judijanto Okta Karneli, Okta Saul Ronald Jacob Saleky