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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) Journal of Renewable Engineering
Loso Judijanto
IPOS Jakarta
Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering

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The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia Loso Judijanto; Wendy Souisa; Arief Yanto Rukmana; Keni Kaniawati; Okta karneli
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1177

Abstract

This research investigates the various factors influencing customer satisfaction in Indonesia's context of Micro, Small, and Medium Enterprises (MSMEs). By examining the interaction between organizational culture, digital marketing strategy, service quality, and environmental sustainability, this study aims to explain how these elements collectively influence customer satisfaction. Data was collected from 300 Indonesian MSMEs and their customers and analyzed using Smart-PLS 4. The results showed a significant positive relationship between these factors and customer satisfaction. Organizational culture, digital marketing strategy, service quality, and environmental sustainability have different but interconnected roles in shaping customer satisfaction in Indonesian MSMEs. The findings provide valuable insights for MSMEs in Indonesia, showing that developing a customer-centric culture, implementing effective digital marketing strategies, maintaining high service quality standards, and integrating sustainability practices can improve customer satisfaction and contribute to business growth and competitiveness in this dynamic market.
Simple Decision Making In Renewable Energy Planning Rahmad Surya Hadi Saputra; Sulaiman A; Usman Tahir; Loso Judijanto
Journal of Renewable Engineering Vol. 2 No. 1 (2025): JORE - February
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2dtp3r72

Abstract

Renewable energy planning is a complex process, involving multiple dimensions, including natural resource availability, government policies, and socio-economic factors. This study emphasizes the importance of a decision-making approach that is not only technically based, but also considers the social and political factors that influence policy implementation. Decision-making in renewable energy planning is often hampered by information inequality between stakeholders, social resistance, and policy instability that can slow down a sustainable energy transition. Multi-Criteria Decision Making (MCDM) methods have been used to help stakeholders choose the best option, but overly technical approaches can be a barrier in developing countries. Therefore, simpler and more data-driven approaches, such as heuristic models, become more relevant in contexts of uncertainty. This research uses a descriptive qualitative approach through case studies to explore the dynamics of decision-making in renewable energy planning. Data were collected through in-depth interviews, focus group discussions (FGDs), and document analysis. The results show that transparency, open communication and stakeholder participation are essential to overcome social and political barriers and support effective and sustainable renewable energy policy implementation.
Co-Authors Arief Yanto Rukmana Okta Karneli, Okta Saputra, Rahmad Surya Hadi Sulaiman A Usman Tahir Wendy Souisa