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Murdhiani
Universitas Samudra
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Journal : Global Science Society

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DIGITAL MARKETING TRAINING AND ASSISTANCE DURING PHYSICAL DISTANCING ON FARMERS GROUP IN MATANG ARA JAWA VILLAGE, MANYAK PAYED SUB-DISTRICT, ACEH TAMIANG REGENCY Hanisah; Maria Hevianti; Murdhiani
Global Science Society Vol 3 No 2 (2021): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : LPPM dan PM Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/gss.v3i2.3296

Abstract

The decision of physical distancing status by the central and regional governments in order to avoid the spread of covid-19 is considered to be able to disrupt food distribution. To conquer farmer’s income so that it does not decrease on the covid-19 pandemic, digital marketing technology is needed by utilizing social media that can help the farmers market their product directly to consumers. The community service carried out at the datok office in Matang Ara Jawa Datok, Banda Mulia sub-district, Aceh Tamiang Regency. The outcome of this service activities are (1) utilizing technology to increase farmers income, (2) utilizing Social media application (facebook, instagram, whatsapp, etc) so the marketing become broad, (3)Increasing farmers marketing by utilizing cell phones as means distributing agricultural product so that the selling price is higher, (4) (4) increasing awareness of the importance of technology in marketing agricultural products, especially during the Covid 19 pandemic, and (5) increasing the welfare of partners by relying on HP to get a higher income.
MEDIA TANAM RAMAH LINGKUNGAN UNTUK PERSEMAIAN DI DESA KEUMUNENG PEUT KECAMATAN DARUL AMAN KABUPATEN ACEH TIMUR Faiz Isma; Marai Heviyanti; Murdhiani; Dias Setianingsih; Irwansyah
Global Science Society Vol 4 No 1 (2022): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : LPPM dan PM Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/gss.v4i1.4310

Abstract

Banda Mulia Subdistrict is one of the subdistricts in Aceh Tamiang Regency which is the center of shallot production in Aceh. Shallot production in Banda Mulia District reached 12.5 tons/ha. The Blessing Fried Onion Business Group is a business group engaged in the production of fried onions. The production process of fried onions is still done in a very simple way so that the production process takes a longer time. The goal to be achieved in this Community Empowerment Program is to provide assistance in the form of an onion peeling machine, an onion slicing machine, and a spinner machine. The specific target of this Community Empowerment Program activity is the development of fried onion micro businesses by utilizing technology in the production process to be able to improve the community's economy. In an effort to achieve these goals, the Community Empowerment Program team implemented several methods, starting with conducting surveys and direct interviews with the fried onion business group in order to obtain information on the main problems faced by partners. The Community Empowerment Team then provided assistance to partners by handing over the epidermis peeling machine, onion slicing machine and spinner machine so that the production process would be shorter.
Co-Authors Abdul Muis Dias Setianingsih Faiz Isma Hanisah Hanisah Irwansyah Irwansyah Juanda Saputra Marai Heviyanti Maria Hevianti Muhammad Syahril