Global Science Society
Vol 3 No 2 (2021): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat

DIGITAL MARKETING TRAINING AND ASSISTANCE DURING PHYSICAL DISTANCING ON FARMERS GROUP IN MATANG ARA JAWA VILLAGE, MANYAK PAYED SUB-DISTRICT, ACEH TAMIANG REGENCY

Hanisah (Universitas Samudra)
Maria Hevianti (Universitas Samudra)
Murdhiani (Universitas Samudra)



Article Info

Publish Date
13 Jul 2021

Abstract

The decision of physical distancing status by the central and regional governments in order to avoid the spread of covid-19 is considered to be able to disrupt food distribution. To conquer farmer’s income so that it does not decrease on the covid-19 pandemic, digital marketing technology is needed by utilizing social media that can help the farmers market their product directly to consumers. The community service carried out at the datok office in Matang Ara Jawa Datok, Banda Mulia sub-district, Aceh Tamiang Regency. The outcome of this service activities are (1) utilizing technology to increase farmers income, (2) utilizing Social media application (facebook, instagram, whatsapp, etc) so the marketing become broad, (3)Increasing farmers marketing by utilizing cell phones as means distributing agricultural product so that the selling price is higher, (4) (4) increasing awareness of the importance of technology in marketing agricultural products, especially during the Covid 19 pandemic, and (5) increasing the welfare of partners by relying on HP to get a higher income.

Copyrights © 2021






Journal Info

Abbrev

gss

Publisher

Subject

Arts Humanities Computer Science & IT Education Energy Engineering Environmental Science Public Health Social Sciences

Description

Jurnal Pengabdian Kepada Masyarakat ini bertujuan untuk mempublikasikan seluruh hasil pengabdian yang dilakukan oleh dosen baik berupa aplikasi teknologi tepat guna, diseminasi inovasi, maupun pemgembangan model pemberdayaan masyarakat yang meliputi: biosains, teknologi industri, teknologi pangan, ...