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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Manajemen Sains JRMB (JURNAL RISET MANAJEMEN & BISNIS)
Tengku Ahmad Helmi
Universitas Islam Sumatera Utara, Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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MODEL BERPINDAH ATAU TIDAK BERPINDAH PELANGGAN KE PRODUK ATAU MEREK LAIN: SUATU KAJIAN TEORITIK MENGHASILKAN MODEL IAE Tengku Ahmad Helmi; Sri Gustina Pane; Isman Isman
Jurnal Manajemen Sains Vol 2, No 1 (2022): Januari, Jurnal Manajemen Sains
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jms.v2i1.745

Abstract

Model niat berpindah pelanggan ini dibangun atas dasar teori reaksi aksi-teori perilaku terencana sebagai model Niat (Intention) dan model proses pengambilan keputusan konsumen sebagai model Tindakan (Action) atas pengalaman berpindah (switching experience) dan daya tarik berpindah terhadap produk lain yang dirasakan pelanggan melebihi harapannya atau merasa puas dengan produk lain sehingga menyebabkan pelanggan berpindah atau tidak berpindah oleh sebab itu diperlukan hambatan berpindah yang kuat untuk menahan perpindahan pelanggan sehingga model kerangka perpindahan pelanggan ini sebagai model Evaluasi (Evaluation), model ini dapat dikatakan sebagai model IAE berpindah/tidak berpindah pelanggan ke produk lain.The customers switching intention model is built based on action reaction theory-planned behavior as an Intention model and a consumers decision-making process model as an Action model for switching experiences and switching attractiveness to other products perceived by customers exceed their expectations or feel satisfied with other products, causing customers to switch or not move, therefore strong switching barriers are needed to withstand customer displacement so that this customer transfer framework model is an Evaluation model, this model can be said to be the IAE model of switching/not moving. switching customers to other products.
SELF CONGRUITY Tengku Ahmad Helmi; Sri Gustina Pane; Ismail Nasution; Tri Kartika Yudha
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 5, No 2 (2020): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.253 KB) | DOI: 10.30743/jrmb.v5i2.3315

Abstract

This study examines the framework of the basic research model for Self-Congruity formed based on the dimensions of Actual-Self Congruity, Ideal-Self Congruity, Social-Self Congruity, Ideal-Social Self Congruity, Avoidance Similarty and Consumption Status. The framework of the research model refers to self-theoy and social identity theory because this research model was studied to see how much influence self-congruity has on hedonistic users and utilitarian users.
Pengaruh Kecerdasan Emosional, Kecerdasan Intelektual Dan Motivasi Terhadap Prestasi Kerja Pegawai Andri Juliansyah; Ermila Octhari; Chamim Sumarno; Natasya Oktha Wijayanti; Novalina P; Tengku Ahmad Helmi
Journal of Business and Economics Research (JBE) Vol 3 No 3 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i3.2436

Abstract

Employee performance is not the same result, this is because each employee has different abilities and willingness to carry out work, but if employees do not have achievements at work, this will have an impact on the progress of the organization. The problems are not optimal, not in accordance with standards, low competence and lack of fighting power in achieving work targets so that work performance is low. The purpose of this study was to determine and analyze emotional intelligence, intellectual intelligence and motivation to improve employee performance. This research is quantitative descriptive. Data collection techniques were carried out through interviews, questionnaires and documentation studies. The sample in this study were 45 employees. Variables were measured using a Likert scale. Hypothesis testing using multiple linear regression analysis through the F test and t test. The test results simultaneously show that the Effect of Emotional Intelligence, Intellectual Intelligence and Work Motivation on Employee Work Performance at the Regional Financial Management Agency, Revenue and Assets of the Tanjungbalai City Government with a value of Fcount > Ftable (7.752 > 2.812), and a significant value of 0.000". Intelligence intellectual has a positive and significant effect on work performance, income and regional assets with a value of tcount > ttable (2.854 > 0.679) and a significance value of 0.008 <0.05. Motivation has a positive effect on employee performance, income and regional assets with a value of tcount > ttable ( 1.431 > 0.679) and a significance value of 0.162 > 0.05. Intellectual intelligence is 118.1% and is the most dominant variable affecting employee performance.
Co-Authors Andri Juliansyah Chamim Sumarno Ermila Octhari Ismail Nasution Isman Isman Natasya Oktha Wijayanti Novalina P Sri Gustina Pane Tri Kartika Yudha