Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pariwisata Vokasi
Superwiratni
Akademi Pariwisata NHI Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PELAKSANAAN STANDAR OPERASIONAL PROSEDUR PEMBERSIHAN KAMAR TAMU DENGAN PROTOKOL KESEHATAN DI ARDAN HOTEL BANDUNG Superwiratni; Mega Amalia
JURNAL PARIWISATA VOKASI Vol 2 No 2 (2021): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The spread of the coronavirus outbreak that is so fast today in Indonesia has a great influence on the economy of the community is no exception also has an impact in the world of tourism and hotels in particular. Physical distancing, wearing masks, washing hands, using hand sanitizer and implementing health protocols based on CHSE are applied in hotels so as to change the Standards of Oprasional Cleaning Procedures in hotel areas including rooms. As Sailendra (2015:11) said "Standard Operating Procedures (SOPs) are guidelines used to ensure the operational activities of an organization or company run smoothly". SoPs must be implemented consistently from time to time, by anyone, and under any circumstances by all levels of governmental organizations. SoPs must have full commitment from all levels of the organization, from the lowest and highest levels.
EXPERIENCE ECONOMY AND DIGITAL MARKETING STRATEGIES IN ENHANCING HOTEL COMPETITIVENESS Sri Marini; Superwiratni; Ilham Fajri; Ita Karnita
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7336

Abstract

Consumers are increasingly seeking memorable experiences, not only standard hotel services, but also driving intense competition in West Java's hospitality industry. Although several strategies have been implemented, a literature gap remains in relation to the role of customer engagement as a mediating variable between strategy and hotel competitiveness. Therefore, this study aims to analyze the effect of experience economy and digital marketing strategies on hotel competitiveness, both directly and through customer engagement. The research covers 320 three- to five-star hotels in West Java, with an estimated annual guest population of 57,600. A total of 400 respondents were selected using Slovin's formula, which incorporates a 5% margin of error and employs a multistage sampling approach. Data was analyzed using the SEM-PLS method. The results indicate that both strategies significantly enhance hotel competitiveness, both directly and indirectly, through the partial mediating role of customer engagement. These findings underscore the importance of combining experiential and digital approaches to foster a deeper emotional connection with customers and gain a competitive edge. This study contributes to the theoretical development of hospitality management. It also provides practical insights for hotel managers in West Java to enhance their competitiveness by implementing experience-driven and digitally oriented strategies tailored to meet customer expectations.
Co-Authors Ilham Fajri Ita Karnita Mega Amalia Sri Marini