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Optimization of Micro, Small, And Medium Enterprises (MSME) Through Business Digitalization Training (Finance and Marketing) Sonny Sanjaya; Sri Marini; Eka Saputra; Superwiratni Superwiratni; Fajar Pramono
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.565

Abstract

Issues in economy are problems that are not escape from government talk. In The Strategic Plan (Ren-Stra) was initiated by Ministry Cooperatives and MSMEs 2019 empowerment 2024 explained Cooperatives and that MSMEs are mandate of law, one is the law. No. 20 of 2008 concerning Micro Business Conditions, these moments, On covid 19 period , almost all MSMEs in Indonesia caught impact Covid-19 pandemic . Even though MSMEs is one of the barometers from the economy national which means can increase economy in Indonesia. For this reason, MSMEs need existence support and encouragement from government especially so that the MSME actors can survive in conditions nowadays. Related to Cooperatives and MSMEs, government of west Java cares enough for development and empowerment . This Can seen from main thing that is regulation. As positive step, the government of the Bandung City in empowering Cooperatives and Businesses Small Medium , empowering MSMEs is integration from development economy expected national​ capable For improve and implement equality income as well as create field work. There is a need for education regarding the financial management and marketing of MSMEs. Akpar NHI Bandung provides training and workshops for the MSME community fostered by the Bandung City Industry Service to make the Micro Business mentoring program a success , in this case also involving students and lecturers in college tall For Can apply his knowledge For empowerment community. Through the micro and small business programs, through training finance, digital marketing, and assistance in obtaining Halal, PIRT, HAKI permits.
Peranan Aktivitas Urban Tourism Dan Minat Wisatawan Dalam Sport Tourism: Implikasi Bagi Pengembangan Bisnis Pariwisata Perkotaan Sri Marini; Eka Saputra; Superwiratni
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3011

Abstract

The city of Bandung offers tourist attractions across various sectors, including natural, cultural, culinary, and shopping attractions. The objective of this study is to investigate the research focus: whether tourists’ interest in sports tourism activities promoted by various stakeholders impacts urban tourism activities. The research approach employs a qualitative approach using field research methods. The key informants in this study include internal informants—comprising fun run event organizers, the event’s main sponsor, and tourism and hospitality associations—as well as external informants consisting of 20 participants in the fun run sports tourism activity, both from outside the region and locally, who served as eligible sources to provide information regarding interest in sports tourism and urban tourism activities. Qualitative data analysis used in this study. The processes reduction, data display, and verification of data was conducted interactively. The research findings indicate that interest in sports tourism boosts tourist visits, has an impact on urban tourism activities, and has implications for the development of the urban tourism industry.