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Artificial Intelligence In Managing The Electronic Customer Relationship And Enhancing The Level Of Satisfaction With Electronic Services Mohammad Ali Alqudah; Leyla Muradkhanli
International Journal on Orange Technologies Vol. 3 No. 4 (2021): IJOT
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijot.v3i4.1595

Abstract

The customer is the backbone of the process of using the applications in the government institution. In a way that ensures the creation of its information about the change of his desires and opinions about the products and applications that are developed by electronic governments, and even his reactions and complaints within a marketing strategy that artificial intelligence sought with its embodied tools for information technology to provide it, and the result was to manage the relationship with the customer using the technological developments that help to do so. Throughout this article, we try to find out the following questions: What The role of artificial intelligence in managing a government institution's customer relationship? For this, we proposed three objectives, how expert systems embody the mechanisms of artificial intelligence within the government institution, while the mechanism of customer relationship management within the government institution is represented, how artificial intelligence has contributed to the success of customer relationship management to the e-government
Artificial Intelligence Applications That Support: Business Organizations and EGovernment in Administrative Decision Mohammad Ali Alqudah; Leyla Muradkhanli; Mohammad Al-Awasa
International Journal on Economics, Finance and Sustainable Development (IJEFSD) Vol. 3 No. 3 (2021): MARCH
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v3i3.1348

Abstract

There are various generations of decision support systems related to the field of artificial intelligence, and this research paper deals with studying and analyzing the most important applications, tools, and techniques thereof in modern business organizations and e-government. Analyzing and discussing intelligent decision support systems such as neural network systems and technologies, fuzzy logic systems, genetic algorithms, and systems the expert. Study objectives: The main objective of this study is to try to identify and study the applications of artificial intelligence in support of administrative decisions, by achieving the following objectives, defining the concept of the field of artificial intelligence, and the relative importance of each of its components that it includes; Determine the modus operandi of the most prominent known applications of artificial intelligence in solving problems; Define the architecture and structure of AI applications (neural network systems and technologies, fuzzy logic systems, genetic algorithms, and expert systems); Determine the benefits offered by artificial intelligence applications when used. Study structure: Based on the study problem, its objectives, and its importance, the elements of the study can be identified as follows: The first topic: Analyzing the concept of artificial intelligence; the second topic: studying the applications of artificial intelligence in support of administrative decisions in business organizations and e-government. The Approach: The inductive approach was used, through extrapolation and analysis of studies, research, books, and periodicals related to the field of study, to identify the theoretical basis for applications of artificial intelligence in support of administrative decisions in business organizations and e-government