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p-Index From 2020 - 2025
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All Journal Enrichment : Journal of Management AICS
Mochammad Riyadh Rizky Adam
Swiss German University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analysis of Factors Affecting the Green Purchase Intention of Electric Motorcycle: Case Study of Selis Devin Pathavi; Mochammad Riyadh Rizky Adam; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Although Selis brand under PT.JUARA BIKE has been the pioneer of electric bicycle in Indonesia since 2011, the brand still has lack of demand on the electric motorcycle. The objective of this research is to analyze the factors affecting the green purchase intention of electric motorcycle. Some logical frameworks of this research are Subjective Norms, Aesthetic Value, Green Value, Perceived Price, and Perceived Quality. By using an online survey, a total of 300 respondents from people live in Jabodetabek region were collected. The findings showed that subjective norms, aesthetic value, green value, Perceived Price, and perceived quality influenced green purchase intention positively. The findings also revealed that green value, perceived quality and aesthetic value made the largest contribution in influencing green purchase intention among consumers. On the other hand, Perceived Price and subjective norms had a lesser significant impact on consumer intention to purchase green products.
Identifying the Success Factors of the Brand Extension Case of Airbnb Experiences in Indonesia Aurellia Widjaja; Mochammad Riyadh Rizky Adam
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Airbnb launched an extension of its Stay product called Trip, which is rebranded and currently known as Experiences. Airbnb Experiences is aimed to complete Airbnb’s “belong anywhere” mission and promotes sustainable travel, which is believed able to solve problems like over-tourism. However, it hasn’t found any study on Airbnb Experiences in Indonesia; it could be subjectively assumed that the company may not have done any research as there was unconfirmed understanding about the current circumstances. There are also limited studies that have been done on brand extension in tourism marketplaces. This study aimed therefore to analyze the relationship between the parent brand, the perceived fit, and the consumer innovative approach to brand expansion and its impact on the purchase intention for Airbnb Experiences. This report was conducted on a wide range of issues. The study brought together 210 people through an online survey. There is a positive relationship between parent brand attitude and brand extension. The attitude of brand expansion is therefore most correlated to the perceived expansion value. The perceived value also influences the purchasing intentions positive and significant. On the other hand, this study shows that the attitude of the parent brand does not correspond to the perceived value directly or positively.
Co-Authors Aurellia Widjaja Devin Pathavi Yosman Bustaman