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All Journal Journal The Winners Emerging Markets : Business and Management Studies Journal AICS International Journal of Islamic Business and Management Review
Yosman Bustaman
Swiss German University
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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 1 
Impact of Liquidity, Ownership, Global Financial Crisis, and Capital Adequacy Ratio on Indonesian Banking Profitability Period 2007-2016 Agustinus Winoto; Yosman Bustaman
The Winners Vol. 21 No. 1 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.6012

Abstract

The purpose of the research was to analyse the effect of liquidity, ownership, and global financial crisis on Indonesian Banking profitability. The research focused on conventional bank exclude sharia-bank and rural bank/BPR, owned by foreign-party, local-party or mixed-party, period 2007 to 2016. Data were retrieved from Indonesia Bank regulator which is Otoritas Jasa Keuangan’s website. For liquidity, liquidity ratio, loan to funding ratio, and cash ratio were used. Meanwhile ownership and global financial crisis used dummy variable. The research divided bank to foreign and mixed party, and local bank in the years of crisis that were 2008 and 2009. Ordinary Least Square method were used with Net Interest Margin as dependent variable, a control variable, and capital adequacy ratio. The result finds that there is no significant connection between liquidity and ownership on profitability, while crisis has significant connection on profitability. 
The Effect of Working Capital Financing to the Corporate Performance and the Impact of Financial Constraints in Indonesia Manufacturing Industry Hansel Winardi; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

The aim of this research is to gain empirical evidence about the effect of Working Capital Financing to the Corporate Performance of the firms in Jakarta Composite Index (JCI) during the years 2010 – 2018 directly and under the impact of the moderator variable. The moderator variable used Financial Constraints. The Corporate Performance as the dependent variable was calculated by using Return on Assets (ROA) and Tobin’s Q (Q), the Working Capital Financing was calculated by using certain WCF formula, while the Financial Constraints was calculated by using dummy variable that involve some criterias which comprise Firm Size, Cash Flow, and Interest Coverage Ratio. The object of the study is the firms available in JCI in 9 consecutive years and then according to certain aspects. The number of samples should have reliable and qualified financial reports from year 2010 to 2018. Eventually, according to the data analysis and hypothesis testing, this research represented the following results : Working Capital Financing has no significant effect to the Corporate Performance, Working Capital Financing has no significant effect to the Corporate Performance under the Impact of Financial Constraints, Firm Size, Firm Leverage and Firm Growth has significant effect to the Corporate Performance, then Current Ratio has no significant effect to the Corporate Performance.
Analysis of Factors Affecting the Green Purchase Intention of Electric Motorcycle: Case Study of Selis Devin Pathavi; Mochammad Riyadh Rizky Adam; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Although Selis brand under PT.JUARA BIKE has been the pioneer of electric bicycle in Indonesia since 2011, the brand still has lack of demand on the electric motorcycle. The objective of this research is to analyze the factors affecting the green purchase intention of electric motorcycle. Some logical frameworks of this research are Subjective Norms, Aesthetic Value, Green Value, Perceived Price, and Perceived Quality. By using an online survey, a total of 300 respondents from people live in Jabodetabek region were collected. The findings showed that subjective norms, aesthetic value, green value, Perceived Price, and perceived quality influenced green purchase intention positively. The findings also revealed that green value, perceived quality and aesthetic value made the largest contribution in influencing green purchase intention among consumers. On the other hand, Perceived Price and subjective norms had a lesser significant impact on consumer intention to purchase green products.
The Impact of Innovation Capability on Product Innovation Performance (Case Study of Manufacturing Industry in Indonesia) Agatha Hintama; Mira Maulida; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Manufacturing industry contributes the highest to Indonesian’s GDP, but it continues to slide from 2015-2018 due to low number of new products and low diversification products. Thus, this study focuses on the capability in enhancing product innovation performance. Capabilities relate to RBV (resource-based view) of a firm. It explains how firms renew their competencies in order to adapt to the changing environment. In analysing the relation between innovation capability and product innovation performance, this study also considers the role of R&D performance. Many studies mentioned that innovation capability impacts R&D performance and product innovation performance. But there is still limited study that explores innovation capability as a moderating role towards R&D performance and product innovation performance. This study uses Structural Equation Method (SEM) which consist of 100 respondents of senior management in the manufacturing industry in Indonesia. Our study shows that innovation capability enhances product innovation performance better through R&D performance; rather than direct relation. But innovation capability has no moderating role towards the relation of R&D performance and product innovation performance.
Strategic Marketing for Indonesia Local Game Company To Increase Product Attractiveness Prayogo Dwiharyono; Nila Hidayat; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

The current games industry growth in Indonesia is quite good and is growing rapidly to date. The value of the game industry in Indonesia already reached 800 million USD or around Rp.11 Trillion based on the survey in 2017. However, even though the growth of the games industry is high, most of the market is still untapped by local game companies. Because of that, the local game companies in Indonesia need to develop a strategy to get more market share in the local game market. This research aims to measure the influence of the 4P marketing mix in the Indonesia games market, and formulate a suitable strategy to increase the product attractiveness based on the Indonesia game market characteristic. The variable for this research is the 4P marketing mix combined into a marketing strategy and product attractiveness. The research is done through qualitative interview method, and quantitative method through survey to 75 respondents with SPSS as the data analysis tool for the results. The study finds that the marketing strategy has low influence on the product attractiveness variable, also, between the 4P marketing mix, the promotion has the highest relation to the product attractiveness compared to price, place/position, or product.
A Comparative Study of Demand Forecasting for Aftermarket Parts in Heavy Equipment Industry (PT XYZ Case Study) Mahmudi; Ratih Dyah Kusumastuti; Yosman Bustaman
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 2 (2022)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i2.197

Abstract

The global economic crisis has reached the world today, forcing many customers to become more cost aware in their search for better quality and service, and forcing corporate organizations to discover more effective and efficient ways to compete among them. The main objective of this research is to choose the best forecasting method to predict the demandfor spare parts at PT. XYZ highly fluctuating, and to avoid or minimize stockouts. The demand for high-priced spare partsand capital goods is considered discontinuous if it is random and contributes a large part of the inventory value. Fluctuating demand for goods will be difficult to predict, and inaccurate estimates can cause huge losses for the company due to obsolescence of spare parts or unfulfilled demand for spare parts. Running a successful company operation today requires organizational strength to supply the needs of its customers. This study discusses the appropriate demand forecasting method for the fluctuation demand for spare parts products at an Indonesian companynamed PT. XYZ. This study compares four forecasting methods to predict the demand for spare parts at PT. XYZ is the ABCAnalysis, the Moving Average, the Simple Exponential Smoothing (SES) and Exponential Smoothing (ES) with TrendAdjustment. This study uses demand data for 2017-2020 to forecast demand in 2021 and uses the optimum alpha value of0.4065 for SES which is obtained by calculating using MS Excel Solver and uses alpha value of 0.5 and beta value 0.3 for ES with Trend Adjustment. The performance of this forecasting method is determined based on the smallest mean absolute percentage error and the level of forecasting accuracy (tracking signal) which is close to zero, and the results of this study indicate that the use of the Exponential Smoothing with trend adjustment method has the best performance compared to the other three methods.
Effect of Digital Marketing Implementation Towards Muslim Fashion Brand Awareness And Brand Image Arvin Enditya Putra; Yosman Bustaman; Munawaroh Zainal
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.722 KB) | DOI: 10.54099/ijibmr.v5i2.43

Abstract

TDigital marketing has a positive impact on brand awareness and brand image. This can have a good effect on the economy as it can increase brand awareness and brand image of Muslim fashion brands. This good effect on the economy will translate into improved company performance in covid'19. This study aims to determine the influence of the company's digital marketing on brand awareness and brand image on covid'19 in Muslim fashion brands. This study uses multiple regression on panel data from a sample of 100 respondents based in Indonesia. The variable of this research is digital marketing in Muslim fashion brands, and other variables are brand awareness and brand image to see what effect digital marketing has on these variables in covid'19. The results of the study resulted in t value > t table and sig < 0.05 from each hypothesis that everything was declared accepted because t value > t table and sig < 0.05. This study shows that there is a significant influence on digital marketing on Muslim fashion brands on brand awareness and brand image in the covid'19 pandemic
Co-Authors Agatha Hintama Agustinus Winoto Arvin Enditya Putra Devin Pathavi Hansel Winardi Mahmudi Mira Maulida Mochammad Riyadh Rizky Adam Munawaroh Munawaroh Nila Hidayat Prayogo Dwiharyono Ratih Dyah Kusumastuti