Garuda - Garba Rujukan Digital

The Hotel Strategy during the Pandemic of COVID-19: The Case of Secondary Cities Ringkar Situmorang; Septi Fahmi Choirisa; Amit Mehrotra
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.583

The pandemic of COVID-19 has given a disaster to the business industry. Many businesses have to concede that they have to suffer financially because of this situation. One of those businesses that suffered is the hotel business. Many hotel companies have to find a strategy to ensure their relationship between the main city (head office) and secondary cities (branch office) working seamlessly to mitigate this crisis. The primary purpose of this study is to investigate how the hotel industry is handling the challenges during pandemic COVID-19 in the secondary cities. This study adopted qualitative research with 12 semi-structured interviews from various hotel managers in multiple cities. The result showed some discrepancies in the interrelationship between the head office and the branch office in secondary cities, creating uncertainties among them. This study contributed to the crisis management literature in hospitality and tourism industry by exploring the challenges from the pandemic of COVID-19 among cities in Indonesia.

Analysis of the Influence of Work-Life Balance, Work Stress, and Job Satisfaction When Working from Home on the Implementation of Permanent Telework Culture in Legal Business Anthony Leonard Limanta; Y. Johny Natu Prihanto; Ringkar Situmorang
Journal of Business and Management Review Vol. 4 No. 1 (2023): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr41.5922023

This study aims to investigate whether the Work from Home work culture due to the Covid-19 pandemic can be continued and become a new way of working by investigating several potential factors between the phenomena that occur, specifically Work Stress and Work-Life Balance that experienced by employees during Work from Home and Job Satisfaction to make Work from Home work culture becomes permanent, using quantitative research using survey method of 96 legal employee respondents who using Work from Home work methods and works in Jabodetabek office’s location. The findings show that Work from Home has a significant positive effect on Work-Life Balance, Job Satisfaction, and Permanent Telework, and a significant negative effect on Work Stress. Work-Life Balance insignificant effect on Job Satisfaction, Work Stress has a significant negative effect on Job Satisfaction and Job Satisfaction insignificant effect on Permanent Telework, some of the findings are not significantly influenced by the level of employee satisfaction which does not influence enough and also work control issues that need to be solved in management so that workload becomes more measurable also regular meetings are needed to convey problems and evaluate work and also adopt a tasklist application system.

Observing Digital Leadership Model through Interpretative Phenomenological Analysis a la Regulator during Pandemic Era Ridhony Marisson Hasudungan Hutasoit; Florentina Kurniasari; Ringkar Situmorang
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 2 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

he COVID-19 pandemic has had a significant impact on changing people's behavior. The pandemic has become one of the accelerators for the acceleration of human civilization to internalize technology in various dynamics of human life. One of the sectors affected by this pandemic is the financial services sector, which includes the banking sector, capital markets, and the non-bank financial industry. This dynamic needs to be responded by the Financial Services Authority (OJK) as the regulator, supervisor, and enforcer and consumer protection service in the financial services sector in accordance with Law Number 21 of 2011 concerning the Financial Services Authority. The role of OJK representatives in the regions became significant as an extension of the head office. The role of digital leaders is needed in achieving task force performance through digital transformation. The phenomenological approach is an option in this research as a medium to explore research problems. Researchers use Interpretative Phenomenological Analysis (IPA) as a data analysis technique in tracing the meaning of the phenomenon that occurs. Based on the results of research conducted by the OJK of Southeast Sulawesi Province, seven qualities of the digital leader model in the success of digital transformation consisted of digital literacy, vision, stakeholder concern, agility, risk taking, collaboration, and compliance with regulations/policies.

DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Septi Fahmi Choirisa; Ringkar Situmorang; Yoanita Alexandra; Intan Primadini
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.

Pelatihan kreasi minuman kopi bagi masyarakat desa Lengkong Kulon Ringkar Situmorang; Yoanita Alexandra; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol 7, No 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6154

Lengkong Kulon Village is one of the villages that have the potential to become a leading tourist village in the province of Banten. The town is located in the Pagedangan sub-district. Community Service is carried out to help village communities cultivate ten empty kiosks to sell products in the culinary business. This activity was proposed by BUMDES (Village Owned Enterprise) of Lengkong Kulon Village. The training focused on basic teaching methods regarding coffee, basic manual brewing techniques, and the famous creation of coffee menus. The training is to broaden the knowledge of the local community regarding the potential coffee business in the area. The 20 participants of this training come from the youth group of Lengkong Kulon. The training is carried out at the Multimedia Nusantara University (UMN) Campus. Activities implemented in several stages include preparation for service, implementation of service, data collection; the result of seminars; and writing the report. The results of this activity received lively enthusiasm from the local village communityabstract in bahasaDesa Lengkong Kulon adalah salah satu desa yang mempunyai potensi menjadi desa unggulan wisata di provinsi Banten. Desa yang berada di kecamatan Pagedangan. Pengabdian Kepada Masyarakat dilaksanakan untuk membantu masyarakat desa membudidayakan 10 gerobak kosong untuk keperluan penjualan produk di bidang kuliner, sesuai dengan permintaan dari BUMDES (Badan Usaha Milik Desa) Desa Lengkong Kulon. Pelatihan difokuskan pada cara pengajaran dasar mengenai kopi, teknik dasar manual brewing coffee, dan juga kreasi menu kopi, yang diharapkan akan memperluas wawasan masyarakat Desa Lengkong Kulon akan potensi bisnis kopi, serta cara pembuatannya. 20 peserta pelatihan ini datang dari kelompok pemuda karang taruna desa Lengkong Kulon. Pengabdian dilaksanakan secara off-line di Kampus Universitas Multimedia Nusantara (UMN). Kegiatan dilakukan pada beberapa tahap meliputi (1) persiapan pengabdian; (2) pelaksanaan pengabdian; (3) pengumpulan data; (4) seminar hasil pengabdian; dan (5) penulisan laporan pengabdian. Hasil dari aktivitas ini mendapatkan antusiasme yang meriah dari masyarakat desa setempat.

HUMAN vs. ROBOT: THE APPLICATION OF SMART TECHNOLOGY IN THE HOTEL INDUSTRY Raditya Nafisa Purnomo Putri; Ringkar Situmorang; Amit Mehrotra
Jurnal Manajemen dan Kewirausahaan Vol. 25 No. 2 (2023): SEPTEMBER 2023
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.25.2.142-151

The current use of robotics, artificial intelligence, and service automation (RAISA) illustrated that innovation developed very quickly and had an enormous impact on how consumers use tourism services. This study aimed to determine how tourism and hospitality employees dealt with the pandemic, particularly when implementing the protocol called physical distance in the new normal era. This study also intended to discover our hospitality industry's readiness to confront a new normal era by applying technology to serve guests. This study conducted semi-structured interviews with 15 stakeholders. The findings indicated that the government and hotel management exploit this occurrence to enhance service quality, explicitly emphasizing hotel consumer comfort and safety. It was posited that the issues associated with the interaction between humans and robots extend beyond budgetary considerations, readiness, and maintenance. A crucial aspect to consider was robots' potential replacement of service uniqueness, particularly in developing countries. Integrating robotics and artificial intelligence (AI) inside the hotel industry may need to reevaluate the hospitality and tourism education curriculum.

Fostering culinary diversification, food hygiene, and sanitation: A community outreach initiative for MSMEs Yoanita Alexandra; Ringkar Situmorang; Dinar Ajeng Kristiyanti
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 4 (2023): November 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v8i4.10829

This paper highlights a community outreach program aimed at promoting culinary diversification, enhancing food hygiene, and fostering sanitation practices among Culinary Micro, Small, and Medium Enterprises (MSMEs) in Serdang Wetan Village under BUMDES (Village-owned enterprise) Serdang Tirta Kencana, Tangerang, Indonesia. The primary objective of the outreach activities was to empower MSMEs with knowledge and skills to diversify their culinary offerings while ensuring compliance with essential food safety standards and sanitation guidelines. Through a cooking workshop and interactive demonstrations, participating MSMEs were introduced to new recipes, cooking techniques, and ingredient combinations that would enhance their menu options. The program also strongly emphasized food hygiene and sanitation practices to minimize the risk of foodborne illnesses and uphold public health standards. Participants received comprehensive training on proper food handling, storage, and preparation techniques, emphasizing maintaining a clean and hygienic environment within their establishments. Overall, this program underscores the significance of community-driven initiatives in bolstering culinary diversification, food hygiene, and sanitation for MSMEs. By fostering a culture of continuous learning and collaboration, this outreach program holds the potential to promote sustainable development and elevate the food industry in Serdang Wetan Village while ensuring the health and well-being of its residents and visitors alike.

Utilization of e-commerce to increase culinary business opportunities for rural communities Yoanita Alexandra; Nosica Rizkalla; Septi Fahmi Choirisa; Ringkar Situmorang; Purnamaningsih Purnamaningsih
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 9 No. 1 (2024): February 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v9i1.12195

Serdang Wetan Village is one of the villages in Tangerang Selatan, Indonesia which will focus on improving welfare through science and technology, MSMEs and human resource potential. Serdang Wetan village still has several problems, where the level of education is still low, as well as the type of business of the village community which is focused only on the culinary business. The human capital has very limited skills besides local food and beverage production. Thus, it is shown the importance of encouraging job creation in the village through e-commerce media. In this digital world, people are more likely to shop using online media. E-commerce can open up even greater business opportunities, both for culinary businesses and other MSMEs. The training provided is in the form of an introduction to online business (e-commerce) with a focus on social commerce or selling using social media, to tips and tricks for selling using e-commerce. In this training, a technopreneur in the culinary field will also be invited who share her experiences in doing business using the e-commerce platform. Apart from that, following the SDGs, this activity can help village communities to expand business opportunities, so it is hoped that it can help eradicate poverty and hunger, reduce inequality, sustainable consumption, and production as well as partnerships to achieve goals.Â

Penerapan TAM untuk Meningkatkan Adopsi Cloud Kitchen oleh UMKM Jabodetabek Anung Titra Kurnia; Ringkar Situmorang; Krist Ade Sudiyono
Studi Ilmu Manajemen dan Organisasi Vol 6 No 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4474

Purpose: This study aims to examine the factors influencing the adoption of cloud kitchen technology by micro, small, and medium enterprises (MSMEs) in the Greater Jakarta area (Jabodetabek) using the Technology Acceptance Model (TAM). The focus is on understanding the roles of perceived usefulness, ease of use, perceived benefits, value, risk, and technological knowledge in shaping adoption decisions. Methodology/approach: This research employs a quantitative approach through structured surveys distributed to MSME owners in Jabodetabek. The survey assessed TAM-based variables, such as perceived usefulness and ease of use, along with contextual variables, including perceived benefit, perceived value, perceived risk, and knowledge of technology. Results/findings: The findings reveal that perceived usefulness and perceived ease of use significantly affect MSMEs’ willingness to adopt cloud kitchen technology. These perceptions are shaped by enterprises' level of technological knowledge, assessment of benefits and value, and risk perception. Cloud kitchens are perceived to offer operational efficiency, lower overhead costs, and broader distribution channels, making them attractive options for MSMEs in competitive markets. Conclusion: MSMEs’ understanding and perception of cloud kitchens’ ease of use and practical benefits significantly influence their adoption. Increasing digital literacy is key to accelerating adoption. Limitations: This study is limited to MSMEs in Jabodetabek, which may restrict the applicability of the results to other regions or business environments. Contribution: This study provides strategic insights for MSMEs, policymakers, and technology developers to support digital transformation in the food service industry.

Pelatihan kreasi minuman kopi bagi masyarakat desa Lengkong Kulon Ringkar Situmorang; Yoanita Alexandra; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol. 7 No. 1 (2023): April : Jurnal Sinergitas PKM dan CSR
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6154

Lengkong Kulon Village is one of the villages that have the potential to become a leading tourist village in the province of Banten. The town is located in the Pagedangan sub-district. Community Service is carried out to help village communities cultivate ten empty kiosks to sell products in the culinary business. This activity was proposed by BUMDES (Village Owned Enterprise) of Lengkong Kulon Village. The training focused on basic teaching methods regarding coffee, basic manual brewing techniques, and the famous creation of coffee menus. The training is to broaden the knowledge of the local community regarding the potential coffee business in the area. The 20 participants of this training come from the youth group of Lengkong Kulon. The training is carried out at the Multimedia Nusantara University (UMN) Campus. Activities implemented in several stages include preparation for service, implementation of service, data collection; the result of seminars; and writing the report. The results of this activity received lively enthusiasm from the local village communityabstract in bahasaDesa Lengkong Kulon adalah salah satu desa yang mempunyai potensi menjadi desa unggulan wisata di provinsi Banten. Desa yang berada di kecamatan Pagedangan. Pengabdian Kepada Masyarakat dilaksanakan untuk membantu masyarakat desa membudidayakan 10 gerobak kosong untuk keperluan penjualan produk di bidang kuliner, sesuai dengan permintaan dari BUMDES (Badan Usaha Milik Desa) Desa Lengkong Kulon. Pelatihan difokuskan pada cara pengajaran dasar mengenai kopi, teknik dasar manual brewing coffee, dan juga kreasi menu kopi, yang diharapkan akan memperluas wawasan masyarakat Desa Lengkong Kulon akan potensi bisnis kopi, serta cara pembuatannya. 20 peserta pelatihan ini datang dari kelompok pemuda karang taruna desa Lengkong Kulon. Pengabdian dilaksanakan secara off-line di Kampus Universitas Multimedia Nusantara (UMN). Kegiatan dilakukan pada beberapa tahap meliputi (1) persiapan pengabdian; (2) pelaksanaan pengabdian; (3) pengumpulan data; (4) seminar hasil pengabdian; dan (5) penulisan laporan pengabdian. Hasil dari aktivitas ini mendapatkan antusiasme yang meriah dari masyarakat desa setempat.

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