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The Hotel Strategy during the Pandemic of COVID-19: The Case of Secondary Cities Ringkar Situmorang; Septi Fahmi Choirisa; Amit Mehrotra
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.583

The pandemic of COVID-19 has given a disaster to the business industry. Many businesses have to concede that they have to suffer financially because of this situation. One of those businesses that suffered is the hotel business. Many hotel companies have to find a strategy to ensure their relationship between the main city (head office) and secondary cities (branch office) working seamlessly to mitigate this crisis. The primary purpose of this study is to investigate how the hotel industry is handling the challenges during pandemic COVID-19 in the secondary cities. This study adopted qualitative research with 12 semi-structured interviews from various hotel managers in multiple cities. The result showed some discrepancies in the interrelationship between the head office and the branch office in secondary cities, creating uncertainties among them. This study contributed to the crisis management literature in hospitality and tourism industry by exploring the challenges from the pandemic of COVID-19 among cities in Indonesia.

DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Septi Fahmi Choirisa; Ringkar Situmorang; Yoanita Alexandra; Intan Primadini
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.

Pelatihan kreasi minuman kopi bagi masyarakat desa Lengkong Kulon Ringkar Situmorang; Yoanita Alexandra; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol 7, No 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6154

Lengkong Kulon Village is one of the villages that have the potential to become a leading tourist village in the province of Banten. The town is located in the Pagedangan sub-district. Community Service is carried out to help village communities cultivate ten empty kiosks to sell products in the culinary business. This activity was proposed by BUMDES (Village Owned Enterprise) of Lengkong Kulon Village. The training focused on basic teaching methods regarding coffee, basic manual brewing techniques, and the famous creation of coffee menus. The training is to broaden the knowledge of the local community regarding the potential coffee business in the area. The 20 participants of this training come from the youth group of Lengkong Kulon. The training is carried out at the Multimedia Nusantara University (UMN) Campus. Activities implemented in several stages include preparation for service, implementation of service, data collection; the result of seminars; and writing the report. The results of this activity received lively enthusiasm from the local village communityabstract in bahasaDesa Lengkong Kulon adalah salah satu desa yang mempunyai potensi menjadi desa unggulan wisata di provinsi Banten. Desa yang berada di kecamatan Pagedangan. Pengabdian Kepada Masyarakat dilaksanakan untuk membantu masyarakat desa membudidayakan 10 gerobak kosong untuk keperluan penjualan produk di bidang kuliner, sesuai dengan permintaan dari BUMDES (Badan Usaha Milik Desa) Desa Lengkong Kulon. Pelatihan difokuskan pada cara pengajaran dasar mengenai kopi, teknik dasar manual brewing coffee, dan juga kreasi menu kopi, yang diharapkan akan memperluas wawasan masyarakat Desa Lengkong Kulon akan potensi bisnis kopi, serta cara pembuatannya. 20 peserta pelatihan ini datang dari kelompok pemuda karang taruna desa Lengkong Kulon. Pengabdian dilaksanakan secara off-line di Kampus Universitas Multimedia Nusantara (UMN). Kegiatan dilakukan pada beberapa tahap meliputi (1) persiapan pengabdian; (2) pelaksanaan pengabdian; (3) pengumpulan data; (4) seminar hasil pengabdian; dan (5) penulisan laporan pengabdian. Hasil dari aktivitas ini mendapatkan antusiasme yang meriah dari masyarakat desa setempat.

Pelatihan kreasi minuman kopi bagi masyarakat desa Lengkong Kulon Ringkar Situmorang; Yoanita Alexandra; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol. 7 No. 1 (2022): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6154

Lengkong Kulon Village is one of the villages that have the potential to become a leading tourist village in the province of Banten. The town is located in the Pagedangan sub-district. Community Service is carried out to help village communities cultivate ten empty kiosks to sell products in the culinary business. This activity was proposed by BUMDES (Village Owned Enterprise) of Lengkong Kulon Village. The training focused on basic teaching methods regarding coffee, basic manual brewing techniques, and the famous creation of coffee menus. The training is to broaden the knowledge of the local community regarding the potential coffee business in the area. The 20 participants of this training come from the youth group of Lengkong Kulon. The training is carried out at the Multimedia Nusantara University (UMN) Campus. Activities implemented in several stages include preparation for service, implementation of service, data collection; the result of seminars; and writing the report. The results of this activity received lively enthusiasm from the local village communityabstract in bahasaDesa Lengkong Kulon adalah salah satu desa yang mempunyai potensi menjadi desa unggulan wisata di provinsi Banten. Desa yang berada di kecamatan Pagedangan. Pengabdian Kepada Masyarakat dilaksanakan untuk membantu masyarakat desa membudidayakan 10 gerobak kosong untuk keperluan penjualan produk di bidang kuliner, sesuai dengan permintaan dari BUMDES (Badan Usaha Milik Desa) Desa Lengkong Kulon. Pelatihan difokuskan pada cara pengajaran dasar mengenai kopi, teknik dasar manual brewing coffee, dan juga kreasi menu kopi, yang diharapkan akan memperluas wawasan masyarakat Desa Lengkong Kulon akan potensi bisnis kopi, serta cara pembuatannya. 20 peserta pelatihan ini datang dari kelompok pemuda karang taruna desa Lengkong Kulon. Pengabdian dilaksanakan secara off-line di Kampus Universitas Multimedia Nusantara (UMN). Kegiatan dilakukan pada beberapa tahap meliputi (1) persiapan pengabdian; (2) pelaksanaan pengabdian; (3) pengumpulan data; (4) seminar hasil pengabdian; dan (5) penulisan laporan pengabdian. Hasil dari aktivitas ini mendapatkan antusiasme yang meriah dari masyarakat desa setempat.

DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Septi Fahmi Choirisa; Ringkar Situmorang; Yoanita Alexandra; Intan Primadini
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): June
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.

Peluang Bisnis Kopi bagi Masyarakat Desa Serdang Wetan, Tangerang Yoanita Alexandra; Ringkar Situmorang; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol. 8 No. 2 (2024): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i2.7959

Kopi adalah salah satu minuman populer di Indonesia yang dapat dinikmati oleh berbagai macam kalangan. Selain itu, kopi telah menjadi bagian dari kehidupan dan budaya sehari-hari masyarakat Indonesia, dimana meningkatkan jumlah bisnis warung kopi di Indonesia. Bisnis warung kopi di Indonesia di nilai memiliki prospek bisnis yang bagus, dan keuntungan bersih yang tinggi. Berdasarkan pertimbangan kemudahan dalam pembuatan bisnis kopi sederhana, dan tingginya profit margin, maka pelatihan kopi dengan cara manual diberikan untuk Desa Serdang Wetan. Kegiatan ini bekerja sama dengan BUMDES (Badan Usaha Milik Desa) Serdang Tirta Kencana. Desa Serdang Wetan telah memiliki warung kopi sederhana yang dikelola oleh Karang Taruna setempat.. Adapun tujuan dari PKM ini adalah untuk membantu masyarakat Desa Serdang Wetan didalam memulai dan melanjutkan usaha bisnis warung kopi sederhana dengan berfokus kepada pelatihan coffee manual brew. PKM ini diharapkan dapat memberikan manfaat di masa depan bagi masyarakat desa Serdang Wetan yang ingin mempunyai usaha mikro kuliner di wilayahnya. Metode pengabdian dilaksanakan secara langsung di Desa Serdang Wetan.

Pentingnya peralatan otomasi setelah pandemi COVID-19: Kolaborasi internasional antara industri dan akademis Ringkar Situmorang; Yoanita Alexandra; Septi Fahmi Choirisa; Elissa Dwi Lestari
Jurnal Sinergitas PKM & CSR Vol. 8 No. 2 (2024): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i2.7971

Nilfisk adalah salah satu produsen peralatan kebersihan profesional terkemuka di dunia. Mereka memproduksi peralatan otomasi untuk banyak bisnis industri, seperti pertanian, otomotif, perhotelan, dan banyak lainnya. Selanjutnya, peralatan otomasi menjadi sangat diminati di industri perhotelan karena dapat membantu menjaga jarak sosial dan juga menegakkan protokol kesehatan. Ide inilah yang mencetus mengadakan seminar internasional pengabdian kepada masyarakat yang terdiri dari praktisi industri, profesional hotel, dan akademisi. Acara ini mendapatkan sambutan yang luar biasa dari beberapa hotel, sekolah kejuruan dan universitas di wilayah kota Tangerang. Ada 87 peserta yang datang untuk berbagi ilmu dan keterampilan di acara seminar ini. Seminar internasional ini disambut baik oleh seluruh peserta, yang berharap kedepannya dapat dilanjutkan dengan topik yang berbeda.

Investigating Factors Influencing Social Media Performance MSMEs in JABODETABEK Gita Megantari Novianda; So Yohanes Jimmy; Ringkar Situmorang
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.51970

The trend of digital environmental change encourages MSMEs in Jabodetabek to utilize social media as their main marketing channel. However, not all MSMEs can optimize social media performance effectively. This study aims to analyze the factors influencing social media performance in MSMEs, focusing on the influence of environmental forces, absorptive capacity, and social media marketing capabilities in creating content (posting capability) and interacting on social media (interaction capability). This research uses a quantitative approach grounded in Resource-Based Theory (RBT) and involves respondents who are MSME owners in the Jabodetabek area. The novelty of this research lies in integrating environmental forces, absorptive capacity, and the two dimensions of social media capability—posting and interaction—into a single conceptual model. This integration provides a more comprehensive understanding of how external pressures and internal knowledge absorption work together to shape social media performance. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The findings reveal that environmental forces have a positive and significant influence on MSMEs’ absorptive capacity, which in turn strengthens their posting and interaction capabilities, ultimately enhancing social media performance. Theoretically, this study advances RBT by linking external factors with resource-based capabilities. Practically, it highlights the importance for MSMEs to develop strong absorptive capacity so they can transform environmental changes into effective content strategies and meaningful audience interactions, leading to improved social media performance.

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