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All Journal IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Tadbiruna: Jurnal Manajemen Pendidikan Islam
Subiyantoro
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Religion Economics, Econometrics & Finance Education

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PENDEKATAN INOVATIF DALAM MEREKUNTRUKSI SISTEM PENDIDIKAN ISLAM MELALUI KOLABORASI ISO, TQM, DAN MBS Muhammad Zaenul Lael; Subiyantoro; Erik Junaidi
TADBIRUNA: Jurnal Manajemen Pendidikan Islam Vol 5 No 1 (2025): TADBIRUNA
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/jurnalmanajemenpendidikanislam.v5i1.1449

Abstract

This research aims to explore innovative strategies in reconstructing the Islamic education system through the collaboration of ISO, Total Quality Management (TQM), and School-Based Management (SBM) approaches. The research method uses a descriptive qualitative approach based on literature study. Data collection techniques were carried out by collecting information from scientific papers such as books, journal articles, the internet, and other writings related to the literature review. The results show that ISO integration provides a framework for quality management based on international standards, TQM improves quality through the participation of all parties, and MBS strengthens school autonomy to meet local needs. These three collaborative approaches can create an education system that is holistic, sustainable and relevant to the needs of the times. In conclusion, the integration of ISO, TQM, and MBS contributes significantly to improving the quality of Islamic education, creating an optimal learning environment, and shaping a generation that is intellectually superior and morally good
Building Customer Loyalty Through Product Differentiation And Competitor Analysis: Evidence From A Natural Cosmetics MSME Elfira Yunita Sapitri; Khaerul Muttakin; Subiyantoro
IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Vol. 16 No. 2 (2025): IQTISHADUNA: Jurnal Ekonomi Dan Keuangan Islam
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/iqtishaduna.v16i2.14980

Abstract

The natural cosmetics industry faces intensifying competition as consumer awareness of product safety and environmental sustainability grows. This situation requires companies, especially micro, small, and medium enterprises (MSMEs), to develop marketing strategies that are not only sales-oriented but also focused on building customer loyalty as the foundation for business sustainability. This study aims to analyze efforts to increase customer loyalty at PT Karya Iwin Insani by examining product quality and service, and to strengthen competitive strategies through competitor analysis. The study employs a descriptive qualitative approach, collecting data through semi-structured interviews, non-participant observation, documentation, and a literature review. Informants were purposively selected from within the company who were directly involved in production, marketing, and customer service activities. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing, and was tested for validity through source and technique triangulation. The results showed that customer loyalty was built through consistent quality of natural products, guaranteed safety of use, and environmental sustainability values internalized in the brand identity. In addition, the company used competitive analysis to develop product differentiation and value-based promotional strategies rather than relying on price competition. This strategy strengthens the company's market position and increases customer trust and loyalty. These findings indicate that the integration of customer loyalty building and competitor analysis plays an essential role in creating sustainable competitive advantage in the natural cosmetics industry.
Co-Authors Elfira Yunita Sapitri Erik Junaidi Khaerul Muttakin Miqdad Tattaq Noto Sabdo Agus Suryanto Muhammad Zaenul Lael