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Gisa Marlinawati
Prodi Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Faktor-Faktor Sumberdaya Manusia terhadap Kinerja Karyawan Pada PT. Wahana Karya Media Banjarmasin Gisa Marlinawati; Nordin Ideram; Setio Utomo
JURNAL BISNIS DAN PEMBANGUNAN Vol 1, No 1 (2014): Januari 2014
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v1i1.777

Abstract

Research purposes to determine and analyze simultaneously the influence of factors of leadership, employee competence, effectiveness, communication, work motivation and marketing strategies on the performance of employees at PT Wahana Karya Media Banjarmasin.The research uses a quantitative approach in this study is intended to facilitate the discussion of analytical, quantitative approach where it is one of the existing approaches in the sociology of science. This approach emphasizes the strict procedures in determining the research variables.Results obtained are the significant influence of the factor of leadership, competence of employees, employee motivation and marketing strategies on the performance of employees at PT Wahana Karya Media Banjarmasin. Not significant for communication effectiveness factor. Keywords: employee performance, human resources
Co-Authors Nordin Ideram Setio Utomo