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All Journal Jurnal Mirai Management Islamic Economics Quotient Open Access Indonesia Journal of Social Sciences Open Access Indonesia Journal of Social Sciences Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Balance: Journal of Islamic Accounting Journal of Management and Islamic Finance Balance: Journal of Islamic Accounting Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Citra Mulya Sari
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Inflasi, Leverage dan Likuiditas Terhadap Profitabilitas Pada Perusahaan Manufaktur di Bursa Efek Indonesia (Studi Pada PT.Unilever Tbk) Choirina Sintya Lutfi; Citra Mulya Sari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.982

Abstract

Penelitian ini bertuju untuk memastikan bagaimana inflasi, leverage, dan likuiditas mempengaruhi profitabilitas. Karena profitabilitas sering digunakan sebagai metrik untuk mengevaluasi kinerja perusahaan, kemampuan perusahaan guna memperoleh laba yang baik selama kurun waktu tertentu yang menunjukkan kinerja perusahaan yang baik. Perusahaan manufaktur PT Unilever yang masuk dalam daftar Bursa Efek Indonesia merupakan populasi yang digunakan dalam penelitian ini. Besar sampel yakni 32, dan teknik pengambilan sampelnya adalah sampling jenuh. menggunakan regresi linier berganda untuk menganalisis data.
The Digital Shift In The Mebel Market: How Marketing Strategies, Brand Equity, Location and Price Perception Influence Consumer Decisions Tegar, Tegar; Citra Mulya Sari
Mabny: Journal of Sharia Management and Business Vol. 5 No. 1 (2025): Mabny: Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v5i1.18644

Abstract

This study examines the impact of digital marketing, strategic location, brand equity, and price perception on consumer purchase decisions in the furniture industry, focusing on Mebel Mandiri. Integrating digital transformation and behavioral economics, it offers a fresh perspective on consumer decision-making. Using a quantitative associative approach, data from 33 respondents was analyzed with SPSS 20, employing validity and reliability tests, classical assumption tests, multiple linear regression, and F and T-tests. The results indicate that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. However, collectively, these variables account for 72.2% (R² = 0.722) of consumer purchasing decisions, with 27.8% influenced by other factors. The study highlights that effective digital marketing strategies and competitive pricing are essential for enhancing consumer decisions. Businesses should focus on interactive and credible digital content while aligning pricing with product value. Additionally, digital marketing and price perception play a crucial role in strengthening SMEs, driving digital transformation, and fostering consumer trust. These strategies expand market reach, improve business resilience, and contribute to economic growth, job creation, and sustainable development.
Co-Authors Choirina Sintya Lutfi Faradela Sandi Helenyunia Trivianti Indah Yuliana Laili, Nurina Risfaqul Lativa Hartiningtyas Mukhamad Kholil Ridwan Novita Eksanti Rahayu Nur Risma Novitasari Rendra Erdkhadifa Risdiana Himmati Salim Al Idrus Tegar, Tegar