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All Journal Industrial Engineering Journal (IEJ) Edulead : Journal of Education Management JURNAL TEKNIK INDUSTRI Edulead
Trisna Trisna
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Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Other

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Journal : JURNAL TEKNIK INDUSTRI

 1 
STRATEGI PENGEMBANGAN PRODUK SUSU KEDELAI DENGAN PENENTUAN KARAKTERISTIK PRODUK Trisna Trisna; M. Syamsul Maarif; Yandra Arkeman
JURNAL TEKNIK INDUSTRI Vol. 3 No. 2 (2013): Volume 3 No 2 Juli 2013
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.847 KB) | DOI: 10.25105/jti.v3i2.1576

Abstract

The aim of this paper is to descripe how a knowledge management plays a role in thedevelopment of new products with the determining of soy milk consumer characteristics andproduct characteristics by Kano method. Knowledge is a basic in decision making for newproduct development. Analysis conducted for costomer characteristic determination bydetermining costumer atribute influence buying decision and costomer clasification. Productcharacteristic in this paper uses Kano Method. The result of analysis of product characteristicshowed that halal labeling, soybean picture in packaging, inclusion of business address, ,inclusion of nutrient information, medium sweetness level are characteristic required to newproduct development of soy milk.
Co-Authors Amri Amri Defi Irwansyah Efrida Nurhasanah Harahap Lisyanti Lisyanti M. Syamsul Maarif Maisyaroh Maisyaroh Mochamad Ari Saptari Titin Suprihatin Yandra Arkeman