Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk)
Abbyzar Raffi Hernawan
Program Magister Desain FSRD, Institut Teknologi Bandung, Indonesia
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Semantika produk kacamata dan hubungannya dengan pencitraan kader politik Abbyzar Raffi Hernawan; Achmad Syarief
PRODUCTUM Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 4, No 1 (2021)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v4i1.4053

Abstract

Daily use objects form someone’s self-image as it mark the appearance of identify, life style and character of a person. Therefore, owned and used objects hold a role of persuasion tool. This well-aware knowledge is deliberately used in political campaign such as posters, baliho, and banners which present image of a political candidate. The appeal of blazer, shirts, eyeglasses, moslem hijab and cap, serves as means to develop self-image and character, especially when it is amplify competent image of an intellectual that hold leadership, and honesty. Using semanic differential method, the research analyze varieties of type, forms/shapes, and physical measurement of eyeglasses; in order to understand perceptual varieties of self-image that openly appear in public 
Co-Authors Achmad Syarief