PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk)
Vol 4, No 1 (2021)

Semantika produk kacamata dan hubungannya dengan pencitraan kader politik

Abbyzar Raffi Hernawan (Program Magister Desain FSRD, Institut Teknologi Bandung, Indonesia)
Achmad Syarief (Program Studi Magister Desain FSRD, Institut Teknologi Bandung)



Article Info

Publish Date
02 Feb 2021

Abstract

Daily use objects form someone’s self-image as it mark the appearance of identify, life style and character of a person. Therefore, owned and used objects hold a role of persuasion tool. This well-aware knowledge is deliberately used in political campaign such as posters, baliho, and banners which present image of a political candidate. The appeal of blazer, shirts, eyeglasses, moslem hijab and cap, serves as means to develop self-image and character, especially when it is amplify competent image of an intellectual that hold leadership, and honesty. Using semanic differential method, the research analyze varieties of type, forms/shapes, and physical measurement of eyeglasses; in order to understand perceptual varieties of self-image that openly appear in public 

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