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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia
Sri Lestari Triyaningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH Triyaningsih, Sri Lestari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Marketing strategy is very important for a company where marketing strategy is a way of achieving the goal of a company. So also in small and medium enterprises need to implement a marketing strategy. Problems faced by small and medium enterprises for this are: 1) lack of capital to develop the business, 2) marketing strategy, and 3) the dependence of micro high enough to season and market demand, causing the business to be volatile and difficult to develop. To overcome the above problems, particularly in the implementation of small to medium enterprise marketing strategy, then things can be done is to do: 1) market segmentation, in designing a product, small and medium businesses have to run the market segmentation. By segmenting the market, small and medium businesses can better optimize each product release. 2) Cooperation among small and medium businesses. Cooperating with other small and medium businesses as well needs to be done in order to strengthen mutual efforts. Keywords: Marketing strategies,  small and medium enterprises
PENGARUH STRATEGI PEMASARAN (PROMOTION MIX) IKLAN TERHADAP PENINGKATAN PENGGUNA JASA LAYANAN PERIKLANAN DI PT RADIO INDAH ASRI SRAGEN Putri, Mahesi Andani; Triyaningsih, Sri Lestari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The purpose of this study were to analyze the significance of the influence of advertising , sales promotion, personal selling and publicity partially to service users of advertising in PT Radio Indah Asri Sragen. Methods of research using survey methods, sampling techniques using simple random sampling that is a total of 30 respondents. Data analysis techniques used validity test, reliability test, the classical assumption test, multiple linear regression analysis, t test, F test and the coefficient of determination. From this analysis, the dominant variable effect on service users advertising is the advertising variable. T test: (1) advertising significantly influence the advertising service users; (2) Sales Promotion significantly influence the advertising service users; (3) Personal selling significantly influence the advertising service users; (4) Publicity significantly influence the advertising service users; (5) The results obtained coefficient of determination value of Adjusted R Square = 0,899 means that the note given by the influence of the independent variables, of the dependent variable is the advertising service users was 89,9% while the remaining 10,1% is influenced by other variables. Keywords: advertising, sales promotion, personal selling, publicity and advertising service users
PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar) Triastity, Rahayu -; Triyaningsih, Sri Lestari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.901 KB)

Abstract

ABSTRACT Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model (F test) show F value corelated equal to 55,848 whit level of significant 0,000. Probably value 0,000 < 0,05 mater give meaning that examination of used by model that is Tangible factor, Reliability Responsiveness, Assurance and Emphaty proven by at time have an effect signifi-cant to costumer satisfaction, (3) Tangible factor have strongest contribution in influency costumer satisfaction. This matter because of level of regression coefficient value equal to 0,287 is which the biggest to be compared with fourt of other variable. Keywords: Tangible, Reliability, Responsiveness, Assurance, Emphaty Consumer statisfaction.
PENGARUH PENDIDIKAN FORMAL, MOTIVASI DAN PENDIDIKAN PELATIHAN TERHADAP KINERJA PETUGAS PENGAWAS DI LINGKUNGAN BALAI BESAR WILAYAH SUNGAI BENGAWAN SOLO Lazim, Mat -; Triyaningsih, Sri Lestari
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 7, No 1 (2013): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze the significant influence of: (1) the performance of formal education; (2) motivation on performance; and (3) educational training on the performance of the environmental control officers Central River Region Solo. The analysis showed: (1) There is a significant relationship between formal education on performance; (2) There is a significant effect of motivation on performance; (3) There is a significant relationship between education training supervisors on employee performance environment Central River Region Solo; (4) educational training the dominant influence on the environmental performance of officers Central River Region Solo. Conclusion of the study: (1) the hypothesis that there is a significant effect of educational level on the performance of the environmental control officers Central River Region Bengawan Solo verified; (2) the hypothesis that there is a significant effect of motivation on the performance of the environmental control officers Bengawan Central River Region Solo verified; (3) the hypothesis that there is a significant effect of training on the performance of the environmental control officers Central River Region Solo. Education training is a dominant variable influence on the environmental performance of supervisors Central River Region proven true. Keywords: Formal Education, Motivation, Education Training, Performance
PENGARUH STRATEGI PEMASARAN (PROMOTION MIX) IKLAN TERHADAP PENINGKATAN PENGGUNA JASA LAYANAN PERIKLANAN DI PT RADIO INDAH ASRI SRAGEN Mahesi Andani Putri; Sri Lestari Triyaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The purpose of this study were to analyze the significance of the influence of advertising , sales promotion, personal selling and publicity partially to service users of advertising in PT Radio Indah Asri Sragen. Methods of research using survey methods, sampling techniques using simple random sampling that is a total of 30 respondents. Data analysis techniques used validity test, reliability test, the classical assumption test, multiple linear regression analysis, t test, F test and the coefficient of determination. From this analysis, the dominant variable effect on service users advertising is the advertising variable. T test: (1) advertising significantly influence the advertising service users; (2) Sales Promotion significantly influence the advertising service users; (3) Personal selling significantly influence the advertising service users; (4) Publicity significantly influence the advertising service users; (5) The results obtained coefficient of determination value of Adjusted R Square = 0,899 means that the note given by the influence of the independent variables, of the dependent variable is the advertising service users was 89,9% while the remaining 10,1% is influenced by other variables. Keywords: advertising, sales promotion, personal selling, publicity and advertising service users
PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar) Rahayu - Triastity; Sri Lestari Triyaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model (F test) show F value corelated equal to 55,848 whit level of significant 0,000. Probably value 0,000 < 0,05 mater give meaning that examination of used by model that is Tangible factor, Reliability Responsiveness, Assurance and Emphaty proven by at time have an effect signifi-cant to costumer satisfaction, (3) Tangible factor have strongest contribution in influency costumer satisfaction. This matter because of level of regression coefficient value equal to 0,287 is which the biggest to be compared with fourt of other variable. Keywords: Tangible, Reliability, Responsiveness, Assurance, Emphaty Consumer statisfaction.
Co-Authors Mahesi Andani Putri Mat - Lazim Rahayu - Triastity