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saedi ramli
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Agriculture, Biological Sciences & Forestry

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ANALISIS STRATEGI PENGEMBANGAN INDUSTRI KECIL TEMPE UD. BAROKAH DI DESA PANAAN KECAMATAN PALENGAAN KABUPATEN PAMEKASAN imam arifin; susti yana; saedi ramli
JURNAL AGROSAINS : Karya Kreatif dan Inovatif Vol 5 No 01 (2018): Juni 2018
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/agrosains.2018.5.01.80-87

Abstract

Barokah is a small industrial tempe located in Panaan Village, Palengaan Subdistrict, Pamekasan Regency which sector that must be continuously developed. This aims study consist of 1) Know the priority factors in determining the strategy for developing UD. Barokah in Panaan Village, Palengaan Subdistrict, Pamekasan Regency, 2) Knowing the alternative strategies that can be applied in developing UD. Barokah. Data were analyzed using descriptive analysis, AHP method uses several criteria, namely: market demand, product quality, continuity of raw material availability, and customer satisfaction. The results of this study are Criteria which the top priorities in choosing the Strategy for developing UD. Barokah is consumer satisfaction with a weight value 0.492. While the alternatives chosen is increasing the quality of tempe with a weight value 0.359. Keywords: Development Strategy, Tempe, AHP Method
Co-Authors imam arifin susti yana