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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pemantik
Anis Sya’bania
Universitas Negeri Malang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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LITERATURE REVIEW DIVERSITY IN ORGANIZATIONS: BIBLIOMETRIC ANALYSIS Anis Sya’bania; Sopiah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 3: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.288 KB)

Abstract

Diversity in organizations is very important today. With diversity, organizations can get various views, abilities, and various things to overcome organizational or company problems and increase the company's effectiveness. These differences can also lead to happiness and conflict in an organization. This literature review research uses bibliometric analysis. The articles used in the study were compiled from Google Scholar's database. This research aims to provide an in-depth study of diversity in organizations. There were 34 articles analyzed in this study. The research uses the Google Scholar database between 2017 and 2021 and uses PoP software to search for article data to be researched. After all the data has been collected, it will then be analyzed using VOSviewer software to analyze co-authorship and co-occurrence. A citation will be processed by using PoP software. The results of literature studies with a bibliometric analysis approach are expected to be a reference to provide an overview of diversity
STRATEGI PENGEMBANGAN UMKM DENGAN PEMANFAATAN DIGITAL MARKETING DI ERA MODERNISASI (STUDI PADA UMKM LAMINGO97) Anis Sya’bania; Maulidya Alfi Anita Zain; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.216 KB) | DOI: 10.56587/pemantik.v1i2.51

Abstract

The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come directly to available outlets to view products and make transactions in cash. This activity aims to assist Lamingo97 regarding the use of digital marketing as an MSME development strategy. The training and mentoring phase consists of several stages including (1) Introduction to packaging and branding, (2) logo printing on packaging (3) Product photos, (4) Introduction to social media and creating social media accounts, (5) Introduction to marketplaces and product registration on marketplaces such as Gofood. The results of the training and mentoring for UMKM Lamingo97 are: 1. UMKM Lamingo97 has a new packaging with a simpler and more attractive logo. 2. UMKM Lamingo97 has social media and a marketplace as marketing tools. 3. Business owners have the enthusiasm to develop their business, start actively participating in events and are,more confident because their products already have logos easily recognized by the public. 4. Business owners gain knowledge about social media and marketplace management procedures. 5. Business owners know the importance of digital marketing in advancing a business.
Co-Authors Agus Hermawan Maulidya Alfi Anita Zain Sopiah, Sopiah