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MOTIVATION: FROM CONCEPT TO APPLICATIONS: A BIBLIOMETRIC ANALYSIS Kurnia Arumdani; Sopiah
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 3: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.351 KB)

Abstract

Employee motivation in the company must be the main indicator that is considered in managing human resources. With the attention of superiors to subordinates, it will maintain and be able to manage the motivation of subordinates in doing work, in achieving organizational goals. The application of job characteristics will have a good impact on employees in improving the quality of optimal performance. The use of motivation: from concept to applications has not been investigated using bibliometrics in providing good references by further researchers. The purpose of this study is to provide an extensive bibliometric literature study on motivation. Articles were quoted from the publish or perish database, from 150 articles found from 2017 to 2021, there were 38 articles analyzed in the study. After managing the database, the researchers performed classification and visualization using VOSviewer software to be able to analyze co-authorship, co-occurrence, and citations. Overall, this literature study provides an appropriate reference for further research on the topic of motivation: from concept to applications
PENDAMPINGAN PENGEMBANGAN MARKETING UMKM MIKRO TERHADAP PENINGKATA MINAT PEMBELI Isma Wati; Kurnia Arumdani; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.07 KB) | DOI: 10.56587/pemantik.v1i2.52

Abstract

The purpose of assisting Kopikos MSMEs is to expand their market reach through e-commerce, namely using online platforms, social media, and marketplaces, to provide convenience for online transactions, provide changes in the perspective of Kopikos MSMEs, by providing education on the use of online media. With this observation, the aim is to assist Kopikos MSMEs so that they can maintain their business during the Covid 19 pandemic by providing business support. This study uses a qualitative descriptive method to find out a detailed description of the problems and phenomena that exist in the MSME field through interviews and observation methods. So that the result of the MSME assistance activities at Kopikos is that digital e-commerce marketing has been made by providing direct training such as logo design, Instagram, gofood, making menu lists, and taking product photos. It is hoped that Kopikos MSMEs will reach a wider market share and be able to increase sales, as well as participate in editing content on social media.