Willem J.F Alfa Tumbuan
Universitas Sam Ratulangi

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THE INFLUENCE OF JOB DESIGN AND REWARDS ON EMPLOYEE PERFORMANCE AT PT. WAHANA TATA INSURANCE MANADO Mekel, Regina Cecilia; Tumbuan, Willem J.F Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2: JE Vol.4 No.2 (2016) Hal. 266-394
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.776 KB) | DOI: 10.35794/emba.4.2.2016.13046

Abstract

Human resource department related to company’s employee positions, rewards, compensation, training, and managing employees benefit. It is the factors that human resource management do to improve employee performance to achieve company’s goals. Seeing the important things of human in achieving organizational goals, it is necessary for management system to managing the human resource. This research design to analyzed the influence of job design and rewards on employee performance at PT. Wahana Tata Insurance. In this study, all the respondents are the all employee at PT. Wahana Tata Insurance which are 35 respondents. This research use multiple regression analysis with quantitative method. Result and conclusion show that job design and rewards significantly influence on employee performance. Job design has partial and significant influence on employee performance. Rewards has partial  significant influence on employee performance. The management of PT. Wahana Tata Insurance must consider that job design influencing employee performance. It is important because job design will contribute a positive result to employee performance when the job design arrange well by the management. Then it suggested to the management to arrange and positioning all the employees at the best position. Keywords: job design, rewards, employee performance
CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PARFUM EXCITE ORIFLAME Manoppo, Jacky R.; Tumbuan, Willem J.F Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 2 (2014): Jurnal EMBA, HAL 966 - 1089
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.442 KB) | DOI: 10.35794/emba.2.2.2014.4484

Abstract

Persaingan dalam dunia bisnis yang semakin ketat, membuat perusahaan berusaha mencari strategi yang tepat dalam memasarkan produknya. Citra merek, kualitas produk dan promosi berpotensi akan meningkatkan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh Citra merek, kualitas produk dan promosi terhadap keputusan pembelian Parfum Excite Oriflamme pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi. Populasi penelitian seluruh mahasiswa Jurusan Manajemen Fakultas Ekonomi angkatan 2011 yang merupakan pengguna Parfum Excite Oriflamme, dan jumlah sampel sebanyak 30 orang. Penelitian ini menggunakan metode asosiatif dan alat analisis menggunakan regresi linear berganda. Instrumen kuesioner digunakan sebagai pengumpul data. Citra merek, kualitas produk dan promosi organisasi secara simultan dan parsial berpengaruh positif dan signifikan terhadap keputusan pembelian Parfum Excite Oriflamme. Hasil penelitian menunjukkan Kualitas Produk, Citra Merk dan Promosi yang telah dilakukan perusahaan Oriflame sudah baik dan memberikan pengaruh yang kuat terhadap peningkatan keputusan pembelian. Kata kunci: citra merek, kualitas produk, promosi, keputusan pembelian