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All Journal Wimba: Jurnal Komunikasi Visual Jurnal Dimensi Seni Rupa dan Desain
Gema Arifrahara
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analisa Karakteristik Visual dan Strategi Visual Iklan Wall Painting: Studi Kasus Iklan Wall Painting Empat Operator Telekomunikasi Nasional Gema Arifrahara; Naomi Haswanto; Deddy Wahjudi
Wimba : Jurnal Komunikasi Visual Vol. 5 No. 1 (2013)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1098.593 KB) | DOI: 10.5614/jkvw.2013.5.1.5

Abstract

Advertising billboards is outdoor media conventional, but currently there are phenomena advertising by utilizing wall house or store in a public hall in town. Utilization wall as advertisement media is approach alternative against outdoor advertising at the research is done. The purpose of this research is to know about development advertising wall painting based on characteristic and strategies the visuals on the media. Method research used writer is descriptive analysis in finding and develop object research with the adoption of data via process interview observation and a questionnaire interview structure. Parameters research reviewed based on aspects characteristic visual contained in object radiotelegraphy; tataletak, color, logo, typography, texture, and graphics groundswell. Aspect strategy visual radiotelegraphy; visualization coquet; attached in memory, strengthen trust, maintain attention, and form Attached in memory, strengthen trust, maintain attention, and forming association. Characteristic of visual and strategy visual advertising wall painting show the form visualizations simple. Logo and color is most important element make advertising now that can work effective. Notch advertising wall painting in the series of processes of communication advertising is as an advertisement amplifier and reminder that becomes a fastener of the series a promotion is there.
DESAIN DAN APLIKASI MARKA GRAFIS BERBASIS KAWASAN PROTOKOL KESEHATAN PENCEGAHAN COVID 19 DI SMA DAARUT TAUHIID BOARDING SCHOOL Gema Arifrahara; Didit Widyatmoko
Jurnal Dimensi Seni Rupa dan Desain Vol. 19 No. 2 (2023): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v19i2.13632

Abstract

Health protocols in order to prevent the spread of covid 19 is part of the government’s program to reduce the spread of the corona virus in community. It has been more than a year since the outbreak of the corona virus in Indonesia, this country has implemented a policy so that people carry out all their activities from home, including teaching and learning activities. Daarut Tauhiid Boarding School has implemented a distance learning policy since 2020 until now. In July 2021, Daarut Tauhiid Boarding School has carried out face-to-face learning which requires some preparation, especially in implementing health protocols in schools. Graphic marking is one of the technical tools supporting the implementation of health protocols. The design of graphic markings supporting health protocols should also pay attention to the area whereit is embedded because it is related to the activities of the user population of the place. This design aims to conceptualize and apply graphic markings of health protocols at Daarut Tauhiid Boarding School which refers to the character of the area. Analysis of existing problems is carried out using qualitative data, based on observations, interviews, and literature searches related to the problems faced by Daarut Tauhiid Boarding School. The results of the analysis are then realized in the form of design implementation and application at Daarut Tauhiid Boarding School. Area-based graphic markings that support the enforcement of health protocols are one of the pioneering tools for maintaining the face-to-face teaching and learning process at Daarut Tauhoid High School.Keywords: graphical markings, region-based, health protocols
Co-Authors Deddy Wahjudi Didit Widyatmoko Naomi Haswanto