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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik
Mustika Sari
Institut Transportasi dan Logisitik Trisakti, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Sistem Seat Allotment Untuk Meningkatkan Penjualan Pada Rute Jkt Pdg Jkt (Studi Kasus Pesawat Citylink) Mustika Sari; Reni Dian Oktaviani
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 6, No 1 (2020): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.796 KB) | DOI: 10.54324/j.mbtl.v6i1.442

Abstract

The purpose of this research is to find out the upcoming implementation, development and trend of JKT PDG JKT route of CityLink Airlines using the Allotment System. The problem of this study is the decreasing development of seat sales with the allotment system method. The method used in this study was a linear trend method to forecast sales in the following year. The results of this study are to use the Allotment System. The previous application of the seat allotment on CityLink flights is now no longer applied, because with many low-cost airline competition, all branches should try to sell as many seats as possible. The Padang branch and the Jakarta branch no longer sell tickets using the rationing system because it will reduce sales in other areas. Besides, with the existence of the global distribution system and computerized-system (CRS), and e-commerce, each customer could buy tickets easily though in areas that do not have branch representatives.
Kartel dan Tarif Tiket Perusahaan Penerbangan Terhadap Persaingan Usaha Penerbangan di Indonesia Mustika Sari; Euis Saribanon; Abdul Ghafar
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 6, No 2 (2020): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.331 KB) | DOI: 10.54324/j.mbtl.v6i2.525

Abstract

The purpose of the study is to determine whether there is a direct and indirect influence between cartels and ticket tariffs of airlines business competition in Indonesia or not. The problems in this study were due to the high ticket price and public’ indication and suspicions of domestic airlines cartels practicing. The method used in this research was path analysis, to determine the direct and indirect effects of each variables. The result of the study states that the direct and indirect effect between the cartel, ticket rates, and business competition variables are equally significant. This could be seen from the result of the hypothesis analysis which state that the coefficient is above 0.300. It means that the influence is very strong. From some previous research of monopoly and price, it was found that monopolies in the aviation industry are often unavoidable because they protect airlines from losses. The result also shows that several customers in different levels do not matter about ticket price. For this type of passengers, they only need the route and flight schedule.
Co-Authors Abdul Ghafar Euis Saribanon, Euis Reni Dian Oktaviani