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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Inovasi Masyarakat
Shinta Oktafien
Universitas Widyatama
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Efektivitas Brand Image Dalam Keputusan Pembelian Produk UKM Kampoeng Rajoet Binong Jati Shinta Oktafien; Agatha Rinta Suhardi; Sari Dewi Oktari; Andi Budiawan; Titto Rohendra
Jurnal Inovasi Masyarakat Vol. 2 No. 2 (2022): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.297 KB) | DOI: 10.33197/jim.vol2.iss2.2022.880

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh efektivitas Brand Image terhadap keputusan pembelian produk UKM di Kampoeng Rajoet Binong Jati. Populasi dan sampel dalam penelitian ini adalah UKM Kampoeng Rajoet Binong Jati yang berjumlah 19 orang. Penelitian ini termasuk penelitian asosiatif kausal dengan tujuan untuk menguji hubungan atau pengaruh antara satu variabel dengan variabel lainnya. Data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh langsung dari unit analisis yang diteliti. Sedangkan dalam pengolahan dan analisis data menggunakan metode analisis regresi linier sederhana. Berdasarkan hasil penelitian yang diperoleh dalam penelitian ini diketahui bahwa variabel Brand Image berpengaruh positif dalam menentukan Keputusan Pembelian produk UKM Kampoeng Rajoet Binong Jati. Hal ini menunjukkan bahwa Branding dan Content yang membentuk Brand Image dapat mempengaruhi masyarakat dalam menentukan keputusan pembelian produk dari UKM Kampoeng Rajoet Binong Jati.
THE EFFECT OF WORK STRESS AND WORK DISCIPLINE ON TURNOVER INTENTION OF PT ULTRAJAYA MILK INDUSTRY & TRADING COMPANY EMPLOYEES Farrel Ahmad Fathari; Shinta Oktafien
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 7 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

Turnover is a business issue, especially in manufacturing. The impact is higher staff turnover, stress from a hard task, a poor business image, and a bad work environment. PT Ultrajaya Milk Industry & Trading Company has high turnover owing to job offers, work discipline infractions, and other factors. Work stress and work discipline affect employee turnover intention at PT Ultrajaya Milk Industry & Trading Company. This study used 118 respondents and 91 production staff. Sampling is random. A questionnaire gathers data. All goods tested legitimate and dependable. IBM SPSS 23 is used for classical assumption and multiple linear regression data analysis. Work discipline has no positive or negligible effect on turnover intention, whereas fluctuating work stress has a huge and beneficial effect. Work stress and discipline significantly affect turnover intention, according to multiple linear regression.
The Effect of Work Discipline and Work Ethics on Employee Performance at the Cibeunying Kidul District Office Junita Pajriani Sinaga; Bulgi Fadla; Shinta Oktafien
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.40897

Abstract

Human resources influence the progress of an agency in carrying out its activities to achieve its goals. Employees are human resources who are in an agency. To provide an increase in the quality of work of employees in an agency by paying attention to work discipline and work ethic of employees. In this paper, research was carried out in the Cibeunying Kidul District Office, Bandung City, where the performance of employees in that office was still relatively low because there were still several employees whose performance targets were not achieved. The purpose of this study is to obtain results from an analysis of the influence of work discipline and work ethic on the work quality of the Cibeunying Kidul District Office, Bandung City. This research uses quantitative techniques through a descriptive approach. The method of taking samples uses saturated sampling and collecting data is done through observation, interviews, and questionnaires. The population and sample in this study are the entire workforces of the Cibeunying Kidul District Office, Bandung City, totaling 57 employees. The data analysis technique used is validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. The results of this study found that work discipline has a partial effect on employee performance, while work ethic does not affect the work quality of the Cibeunying Kidul District Office, Bandung City. As well as discipline and work ethic simultaneously influence the quality of work of the Cibeunying Kidul District Office, Bandung City
Co-Authors Agatha Rinta Suhardi Budiawan, Andi Bulgi Fadla Farrel Ahmad Fathari Junita Pajriani Sinaga Sari Dewi Oktari Titto Rohendra