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All Journal Studi Ekonomi dan Kebijakan Publik Jurnal Mahasiswa Manajemen dan Akuntansi
Samsul Arifai
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Perbandingan Kepuasan Publik atas Pelayanan Online dan Offline pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan Masykur, Firza agustianti; Samsul Arifai; Nuraeni Gani
Studi Ekonomi dan Kebijakan Publik Vol. 2 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v2i2.2885

Abstract

Purpose: This study aimed to compare public satisfaction with online and offline services at the investment service and one-stop integrated services in South Sulawesi Province as research objects. Methodology/approach: This research is a type of quantitative research with a comparative method that describes a variable or situation that is studied based on facts or what it is by using numerical data that can be obtained from questionnaire tabulations or questionnaires. Testing the hypothesis in this study using Independent Test sample t Results: The results of this study show a significant difference between public satisfaction with online services and Offline Services at the South Sulawesi Province One Stop Investment and Integrated Services Service. With this online service, the government's aim to launch the ProPTSP application to fulfill and facilitate access to licensing services, which are the authority of the province of South Sulawesi, is being realized well. Therefore, the results of this research show that the level of public satisfaction with online services is higher than that with offline services. Limitations: The thoughts, assumptions, and understandings of each respondent were different. The information provided through the questionnaire did not reflect respondents’ opinions. Contribution: This research contributes to  the investment office and one-stop integrated services of South Sulawesi Province.
Pengaruh Influencer Marketing dan Media Sosial Marketing terhadap Keputusan Menabung di Bank Syariah Indonesia Brand Awareness sebagai Variabel Moderating Syawaruddin Syawaruddin; Sudirman Sudirman; Samsul Arifai
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5210

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on saving decisions at Bank Syariah Indonesia (BSI) KCP Makassar Veteran, with brand awareness as a moderating variable. The research is motivated by the increasing use of social media as a medium of promotion and communication between financial institutions and the public, particularly in introducing products based on sharia principles. The study employed a quantitative approach with an associative research design, in which data were collected through questionnaires distributed to 200 active customers of BSI KCP Makassar Veteran. Data were analyzed using SPSS version 26 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and Moderated Regression Analysis (MRA). The results indicate that influencer marketing has a positive but insignificant effect on saving decisions, while social media marketing has a positive and significant effect. Moreover, brand awareness was found to moderate the relationship between social media marketing and saving decisions, but not between influencer marketing and saving decisions. These findings highlight that the effectiveness of BSI’s digital marketing strategies largely depends on the strength of social media engagement and brand awareness in building trust and encouraging customers to save in Islamic financial institutions.
Co-Authors Masykur, Firza agustianti Nuraeni Gani Sudirman Sudirman Syawaruddin Syawaruddin